SurveyMonkey becomes Momentive; will serve as both parent company and the brand identity

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SurveyMonkey is rebranding itself as Momentive, an agile experience management company. Momentive will allow decision-makers to respond with speed and agility by using SurveyMonkey’s experience. IBM, KLM, LG Electronics, Nasdaq, and PUMA are among the company’s 8,800 enterprise customers. The company’s wholly-owned subsidiary, SurveyMonkeys Inc., will begin operating under the name Momentive Inc. in 2021.


SurveyMonkey Inc. has announced that it is rebranding itself as Momentive, an agile experience management company. Its primary focus will be on assisting customers in shaping what’s next.   

The company is announcing intentions to rebrand as Momentive, which will serve as both the parent company and the brand identity for its rapidly expanding enterprise division. 

Momentive will allow decision-makers to respond with speed and agility by using SurveyMonkey’s extensive experience of creating accessible, agile software solutions.

Momentive created the new brand with its solutions, gaining deep insights from workers, consumers, and the market through ten distinct surveys involving over 22,000 respondents across seven countries.

Leela Srinivasan, CMO of SurveyMonkey, told Forbes, “Surveymonkey sort of created a category a couple of decades ago, and as we’ve continued this move up-market. We found that this name SurveyMonkey has been effortless online, and we’ve continued to lean into the market opportunity there. Still, we’ve been so successful with occupying that name that we feel it’s time for this fresh chapter that speaks to the breadth of solutions we offer across multiple categories.”

GetFeedback, a customer experience solution; SurveyMonkey, a survey solution for enterprise feedback management; previously known as SurveyMonkey Market Research Solutions, its cutting-edge brand and market insights solutions; are all part of the Momentive product range. Around the world, Momentive is utilized by 20 million active users and 345,000 organizations. 

“We changed the game 20 years ago by creating the survey software category, and we’re proud of how we’ve scaled our offerings, our customer base, and our ambitions. ”

Zander Lurie, CEO of SurveyMonkey Inc.

He added, “If the last year has taught us anything, it’s the critical role that listening plays in organizational decision-making. Companies need agile software to understand their stakeholders better and quickly make the calls that shape better experiences for all. Momentive leverages world-class technology in all of our solution categories, and we put people at the center in the way we design our products, serve our customers, and deliver for our community and shareholders.”

IBM, KLM, LG Electronics, Nasdaq, and PUMA are among the company’s 8,800 enterprise customers who use its robust, purpose-driven solutions to shape exceptional stakeholder experiences across categories such as, market and brand insights, and employee, product and customer experience.

Beginning June 15, SVMK Inc. will trade under Momentive Global Inc.’s new name and the ticker code MNTV. On July 1, 2021, its wholly-owned subsidiary, SurveyMonkey Inc., will begin operating under Momentive Inc.

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