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Swedish cloud communications company Sinch has acquired MessageMedia for $1.3 billion. The $1.3 billion transaction comprises $1.1 billion in cash and the rest in shares. Australia-based MessageMedia , is currently operational also in New Zealand, the U.S., and Europe. The transaction should be completed in the second half of this year.
The $1.3 billion transaction comprises $1.1 billion in cash and the remaining in shares (or in Sweden’s currency, SEK10,745 million in total, depending on Sinch’s share price and the day’s exchange rate). The transaction would be completed in this year’s second half.
The deal is noteworthy not just because it gives Sinch a significant foothold in the commercial SMS market but also because of the timing. Twilio, Sinch’s main competitor, revealed less than a month ago that it would pay $850 million for ZipWhip, another major player in the same commercial SMS space.
Oscar Werner, CEO of Sinch, told TechCrunch that Sinch powered mobile customer engagement for some of the largest brands and technology platforms globally.
With the acquisition of MessageMedia, Sinch will now be able to bring the benefits of enhanced mobile customer engagement to every small business on the planet. Sinch powers mobile customer engagement for some of the largest brands and technology platforms in the worldOscar Werner, CEO of Sinch
Mobile messaging delivers tremendous ROI, but smaller businesses often lack tools that cater to their specific needs. Serving these customers presents a tremendous opportunity, and with Sinch, we can build a global leader in our field.Paul Perrett, MessageMedia CEO
Australia-based MessageMedia is also operational in New Zealand, the U.S., and Europe. It focuses on servicing small and medium-sized SMB markets using a self-serviced platform, for customers to build and operate services, with the option of using a web portal provided by MessageMedia to handle the traffic.