Zoho Corporation, a leading global technology company announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement. It provides stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.
The new marketing platform improves the efficiency of digital marketing campaigns by providing marketing leaders with a better understanding of consumer preferences and behaviours, allowing them to create dynamic, high-value customer experiences that boost brand affiliation and satisfaction.
“Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI. The complexity of data and personalization at-scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximizes productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs. When marketers aren’t bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand and customers.”Mani Vembu, Chief Operating Officer at Zoho.
CMOs want their teams to use technology to acquire consumer insights to benefit both the company and the customers. The platform synchronizes interaction data through automation and business intelligence to enable marketing teams better understand customers, make more educated decisions, and ultimately drive more significant results, growth, and revenue.
The unified platform contains a wide range of integrated capabilities aimed at assisting digital marketers in achieving better outcomes by streamlining procedures, improving cooperation, sharing assets, and maintaining consistent data. Campaigns, Social, Webinar, Analytics, Marketing Automation, Workdrive, PageSense, Survey, and Backstage are just few of the features included in Zoho Marketing Plus.
Marketing Plus will continue to improve in the future with tighter integrations with existing Zoho tools like Cliq and new apps like LandingPage, a no-code page builder that allows marketers to construct high-converting website landing pages in minutes without requiring developer-level expertise.