ZeroSum offers inventory-based shopping for car dealers with Google Vehicle Ads

Automotive software and marketing services company, ZeroSum, will now offer a seamless connection to Google’s Vehicle Listing Ads for new and used car dealers and marketers using it’s platforms.

The company had earlier launched its SaaS platforms, MarketAI, the industry’s first AI-driven marketing platform. Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist customers with the transition from traditional TV to OTT and CTV advertising to drive faster auto sales and lower advertising costs.

“The high-profile placement of Vehicle Ads and ZeroSum’s ability to provide immediate inventory-based data to Google allows us to gain majority impression share on searches related to dealer inventory by active shoppers.”

VP of Product and Marketing at ZeroSum, Nick Dionne

Google’s Vehicle Ads provides dynamic, low-funnel advertising that is visible via search. The ads have a high impression share with a low average cost-per-click (CPC) and send shoppers directly to the vehicle detail page (VDP) – leading to higher conversion rates – while pushing other results further down the search results page. 

“Using ZeroSum’s ability to provide immediate inventory-based data, a Google search returns a relevant vehicle ad to shoppers who are using high-intent search terms. The result is a qualified shopper right on the VDP, closest to the point of conversion. The maturation of paid search lends itself to the emergence of new products and technologies, especially within the fiercely competitive automotive market.”

A company statement said, the MarketAI platform houses an inventory of hundreds of millions of VINs and related data, allowing dealerships to leverage the cross-platform advertising system to specifically target active shoppers. The MarketAI platform can be paired with social media, digital display, search, Auto-Stream, and Vehicle Shopping Ads to increase performance.

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