Wonderflow raises $19.6M in a Series B round led by Klass Capital

Amsterdam-based-Wonderflow-secures-€16(source: SaaS Industry)
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In a Series B funding round led by Klass Capital, Wonderflow has raised €16.5 million (about $19.6 million). Wonderflow’s AI can analyze any unstructured data from various sources and help businesses improve the overall customer experience. Around 50 people work at Wonderflow’s offices in Amsterdam, Milan, and Trento.


Wonderflow, an AI-based customer feedback data startup, has announced that it has raised €16.5 million (approx. USD 19.6 million) in a Series B funding round led by Klass Capital. Other participants include P101, ITALIA 500, and Dutch top manager Jan Bennink. 

Riccardo Osti, Giovanni Gaglione, and Michele Ruini, three Italian entrepreneurs, launched Wonderflow in 2014. Despite the epidemic, the company has increased by more than 100% in the last year. Its customers include Philips, Colgate-Palmolive, Uber, DHL, Delonghi, Reckitt Benckiser, Beiersdorf, Beko, Samsung, GSK, Lavazza, Grundig, Kantar, among others.

Today, most businesses that get a substantial quantity of unsolicited client feedback cannot fully exploit the information they have gathered. Wonderflow’s unique AI can evaluate all unstructured input from various sources and assist companies in improving the entire customer experience. The ‘VoC,’ or Voice of Customer, analytics industry includes Wonderflow.

The Wonderflow offices in Amsterdam, Milan, and Trento employ around 50 employees. The founders have created a corporate environment rich in values and diversity, with employees from more than ten different countries and women accounting for more than 60% of the workforce.

In addition, the team includes senior executives and serial entrepreneurs with extensive experience in the Consumer Experience (CX) business, particularly when it comes to using AI and Big Data to drive customer insights. Aragon Research, Ovum, and OMDIA have named Wonderflow the sole HOT Vendor in the feedback analytics area in Europe.

“Our partnership with Klass represents an important step in our global expansion plan. We will continue investing in Artificial Intelligence to strengthen our leadership in Natural Language Processing, Prediction, and Narrative Insights. We will grow our teams in Europe and North America to offer increasingly strong support to our enterprise customers.”

Commenting on the funding round, Mr. Osti, CEO of Wonderflow, said

“We’re impressed with Wonderflow’s cutting-edge technology and culture of innovation. The way Wonderflow uses advanced AI to analyze customer feedback is clearly disrupting the market. During the time we spent with Riccardo and the Wonderflow team, we were struck by their tenacity and collaborative approach with their partners. We’re excited to start working with Wonderflow to help them scale and become the new global standard in customer feedback analysis.”

Daniel Klass, founder and managing partner of Klass Capital
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