At a Glance
Twitter appears to be planning to launch Twitter Blue, a monthly membership service. It costs $2.99/ month. This service will have, among other things, a reading mode that turns Twitter threads into “easy-to-read text” and an undo button. In the months ahead, Twitter will disclose more details about the service before making it available to individuals worldwide.
Twitter Blue is now listed as an in-app purchase on the iOS App Store, corroborating prior discoveries from Wong. Even though users can’t subscribe to Twitter Blue just yet, even after installing the app update, Wong has unearthed information regarding the service, indicating that its launch might be forthcoming.
This service will have a reader mode, which converts Twitter threads into “easy-to-read text”; an undo button, which Wong first revealed in March. This year, Twitter purchased Scroll and Revue to improve the app’s reading experience.
Users will also be able to modify the color of the Twitter app symbol and the color theme of their Timeline, which is currently possible on the web. Subscribers to Twitter Blue may also arrange tweets into Collections, which resembles a more advanced form of Bookmarks but adds the option to organize tweets into folders.
Twitter advertising currently accounts for 85 percent of the company’s income. In February, Twitter told Bloomberg that it intends to explore and experiment with new methods to monetize the network, especially as user growth has halted. However, after increasing the 140-character tweet limit in 2018, Twitter has foreshadowed some of the platform’s significant improvements over the previous few months. Super Follows, Tip Jar, Twitter Spaces, and other features are among them.
Speaking at J.P. Morgan’s Global Technology, Media, and Communications conference, Ned Segal, Twitter CFO, indicated that the latest premium service [possibly Twitter Blue] and Super Follows are two different sorts of subscriptions. The Twitter app page on Google Play offers an in-app product priced at $4.99 per item, which might also suggest the arrival of Super Follows. In the following months, Segal added, Twitter would provide additional information on the service before ultimately rolling it out to people all across the world.