Turtl raises $17M in Series A from Octopus Ventures

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Content automation company Turtl raised $17M in Series A funding from Octopus Ventures to expand its team and double its headcount. This Series A funding is Turtl’s first institutional raise and stated that with this, the startup would double its headcount using the proceeds from the fund


Turtl, an end-to-end content automation company that helps organizations build better relationships with compelling content, raised $17 million in a Series A funding round led by Octopus Ventures to expand its team and establish its headquarters in Boston, reports state.

Turtl, founded in 2014, enables enterprises to personalize interactive content, enabling easier creation and analysis of business materials. The platform transforms brochures, sales decks, staff newsletters and account-based marketing campaigns, integrating with tools like Salesforce, Marketo, Domo and others.

In an email to VentureBeat, Nick Mason, co-founder and CEO of Turtl, stated that the capital would go towards the core principles of how information is absorbed, remembered and engaged by the readers.

The content space has tools that compete with parts of what Turtl does; they are largely either automated and fast but not design-quality or they are designer-led and therefore slower and less automated. At the moment, no other business is able to offer the end-to-end solution in the way that Turtl can. Being able to offer everything from the design right through to integrations, personalization, automation and analytics allow us to make Turtl so much more powerful

Nick Mason, co-founder and CEO of Turtl

VentureBeat reported that this Series A funding is Turtl’s first institutional raise and stated that with this, the startup would double its headcount using the proceeds from the fund. It added that Turtl’s user base spans customers across the globe, spanning over 200 companies. Its revenue has grown over 70 percent in the last few months, with 60 percent coming in from US-based brands.

We’ve seen a lot more investment in digital content and automation across the buyer journey during the pandemic. This is largely driven by the need for business-to-business companies to better identify, develop, and nurture relationships in a digital world. Workforces are isolated, siloed, and decentralized, so we are more reliant on effective digital communication than ever before

Nick Mason, co-founder and CEO of Turtl
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