Traject acquires Loomly to expand the depth of its offerings

At a Glance

Traject has acquired Loomly, its fourth acquisition in the field of social media companies, to expand the depth of its offerings and offer innovative and flexible marketing solutions for enterprises.

Traject, a provider of digital marketing tools, has acquired Loomly, a brand success platform empowering marketing teams of organizations to improve social media management, a press release from Traject said.

Traject stated that the deal would expand its offerings to meet the demands for flexible and scalable marketing tools for enterprises and influencers. Loomly becomes the fourth company to join the Traject Portfolio with the close of this deal. 

Loomly, founded in 2016, provides an all-in-one collaborative platform for social media management to help marketing teams manage brand assets. Over 13200 marketing teams worldwide use the platform to streamline collaboration in real-time. Alice Song, CEO of Traject, stated that Loomly is an essential tool for businesses and marketing teams and added,

“They (Loomly) are the best I’ve seen for collaboration, content creation and posting across social media platforms. Thibaud and Noemie have built an incredible business, and I’m thrilled to welcome the Loomly team to the Traject family.”

Alice Song, CEO of Traject

Traject’s suite of software spans the areas of reputation and review management, SEO, dashboarding, social media management, social media visual planner and more. The company enunciated that the ongoing COVID-19 pandemic’s impacts on virtual communication between brands and consumers have further highlighted Loomly’s prowess that provides an edge for brands to take the lead with adequate tools, workflows and insights. Thibaud Clément, co-founder and CEO of Loomly, commented,

“The social media management software space is a large, growing industry that tends to evolve quite rapidly. Traject’s deep & sharp domain knowledge creates an ideal environment for Loomly to keep accelerating & delivering the best possible experience to all current & future customers.”

Thibaud Clément, co-founder and CEO of Loomly
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