Totango raises $100M in a Series D funding round led by Great Hill Partners

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Totango, a customer success SaaS company, has raised $100 million in a Series D round led by Great Hill Partners. Totango’s leadership is expected to be accelerated by this investment, which will fund the expansion of Totango’s unique product-led growth strategy.


Totango, a customer success company that develops a platform to track customer engagement and referrals, has announced that it has raised $100 million in a Series D funding round led by Great Hill Partners. Other participants include BGV, Pitango Ventures, and Canvas, the company’s press release said. 

Totango’s leadership is expected to be accelerated by this investment, which will fund the expansion of Totango’s unique product-led-growth (PLG) go-to-market strategy, product development, and other strategic growth initiatives.

Totango launched SuccessBLOCs, a visual, no-code, modular technology that enables businesses of any size to rapidly and continuously design, optimize, and manage every aspect of their customer journey. Totango’s products are used by thousands of customers today to onboard new customers, drive adoption and value for their users, and proactively detect and resolve churn risks. 

Totango’s emphasis on ease of use and automated self-administration results in a significantly lower cost of ownership than any of its competitors, with demonstrated ROI of 23+ points in churn reduction, 136 percent year-over-year expansion growth, and significant improvements in brand reputation.

Since its inception, Totango has been at the forefront of customer success. In an age where hybrid work by remote teams has become the norm, and the rate of change has increased exponentially, customer success technology that is visual, modular, and easy to implement and use has become more critical than ever. Our rapid growth demonstrates our product, which removes the friction to design, run and scale customer journeys, has become a necessity for businesses to orchestrate first-class customer experiences that drive revenue growth, at scale.

Guy Nirpaz, founder and CEO of Totango

Totango, founded in 2010, has been on a hyper-growth trajectory, reflecting strong demand for the company’s software as the importance of customer success and digital engagements has increased. Totango’s modular software, with its intuitive design, flexible architecture, and exceptional scalability, has driven widespread adoption, with thousands of businesses of all sizes, from a two-person team to large complex global organizations, using Totango. Totango has had a busy year, with 313 percent year-over-year growth and the launch of the industry’s first and only free-forever customer success platform.

As one of the original entrants into the customer success market, Totango has emerged as a clear leader in an exciting industry through its relentless focus on customers, product innovation, and thought leadership. We are excited to support the company’s continued growth as it capitalizes on the large, underpenetrated market opportunity ahead and delivers best-in-class customer success experiences for businesses of all sizes.

Christopher Gaffney, managing director at Great Hill Partners
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