Thrasio chooses Akeneo as its PIM provider

At a Glance

Thrasio, the largest Amazon seller acquirer, has picked Akeneo, a PXM software. With Akeneo’s product information management (PIM) solution, Thrasio will be able to develop a next-generation eCommerce stack capable of driving omnichannel success for its fast-growing portfolio.

Akeneo, a product experience management (PXM) software, has announced that it has been selected by Thrasio, the largest Amazon seller acquirer, to help manage product information across its various brands.

Thrasio will be able to build a next-generation eCommerce stack capable of driving omnichannel success for its fast-growing portfolio with Akeneo’s best-in-class product information management (PIM) solution, which will ensure accurate, consistent, and relevant product information across millions of SKUs and sales channels, including Amazon, DTC websites, social shopping channels, and other marketplaces.

Akeneo will support Thrasio as it maintains a portfolio of over 125 high-value enterprises with over 16,000 SKUs. Akeneo will help Thrasio sell faster, better, and anywhere by coordinating information and content for thousands of Thrasio goods across hundreds of brands, many languages, and dozens of channels worldwide.

Product information is the lifeblood of commerce and the driving force behind digital transformation. As Thrasio finds more ways to bring beloved products to consumers whenever and wherever they are, they recognize that a powerful and effective PXM solution is a must-have to accelerate growth and drive scalable productivity gains across their fast-growing portfolio. We’re obsessed with delivering best-in-class PXM for market-leading companies, and we’re delighted to be joining Thrasio on their continuing mission to revolutionize eCommerce.

Fred de Gombert, CEO and co-founder of Akeneo

Thrasio’s transformation into a large, next-generation CPG firm requires the proper PIM partner to manage its omnichannel development. Akeneo takes pride in its versatility, which allows it to handle catalogs for a wide range of products; openness, which allows for easy connection with expanding eCommerce stacks; and scalability, which provides a future-proof solution that can keep up with development. 

To support Thrasio’s further expansion, Akeneo will interface with other essential components of its eCommerce infrastructure, such as its best-in-class Enterprise Resource Planning (ERP) and Digital Asset Management (DAM) solutions.

As we’ve built out the eCommerce infrastructure for our successful Amazon sellers, we quickly realized that product information management is an essential component to success at scale. Providing a consistently excellent omnichannel experience requires accurate and standardized product information that empowers customers to make smart, informed choices. Failing to do so will cause customers to abandon their purchase and grow frustrated with the brand. Akeneo is simple to use yet powerfully customizable, which means it integrates easily with our existing platforms and streamlines our operations as we expand channels and move to new markets.

Carlos Cashman, Thrasio co-CEO and co-founder
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