The Juice launches out of High Alpha to deliver a better experience for B2B brand and content consumers

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SaaS News - The Juice launches out of High Alpha to deliver a better experience for B2B brand and content consumers (source: SaaS Industry)
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The Juice launches out of High Alpha and aims to be the on-demand hub for marketing and sales professionals to access, consume and organize content, including articles, podcasts, videos and ebooks that are uniquely tailored to their interests and roles.


The Juice, a B2B content discovery platform that consolidates marketing content, has announced its public launch out of High Alpha, as a hub for marketing and sales professionals to access, consume, organize thought leadership and educational content, a press release from the company said.

The Juice enunciated that it aspires to create a better experience for B2B brands and content consumers, focus on serving sales and marketing professionals, and help them in finding, sharing and saving content from across the internet. 

Jonathan Gandolf, co-founder and CEO of The Juice, stated that the entire team had adhered to the Google and other search engine rules, developed gated content and wrote articles that were designed to be consumed by search algorithms over humans. However, Jonathan added that these approaches did not serve the brand nor the content consumer.

We created The Juice to mirror the consumer experiences we’re all familiar with Spotify, Netflix, Apple News and more. This means better content for consumers and better relationships for marketers

Jonathan Gandolf, co-founder and CEO of The Juice

The company is launched out of High Alpha, a venture capital that focuses on launching and scaling next-generation B2B SaaS companies. Kristian Andersen, partner at High Alpha, stated that The Juice is turning content marketing upside down, altering the way brands distribute content fundamentally and how consumers discover it. 

The Juice is already gaining enormous traction with individuals who want a better way to learn and grow professionally. We’re excited to be partnering with Jonathan and his team to provide the market with what they’ve desired since the dawn of content marketing

Kristian Andersen, partner at High Alpha
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