At a Glance
Singapore-based multi-store, multi-vendor e-commerce SaaS solution, Techembly, has raised £1 million in Seed funding led by SuperSeed and other private investors whose details are undisclosed.
The funding shall be used to amp up marketing and sales by assembling a cross-marketing team that will target European and Asian markets.
Being a multi-vendor eCommerce platform enabling businesses to reach global markets with country-specific storefronts, Techsembly offers e-commerce SaaS solutions built for business that aims to cross borders and still remain relevant in the local market. They help such businesses by providing them one single interface and tools to localize. The tools include multiple languages, multi-currencies, multiple payment gateways, in-depth personalization, and other logistics solutions.
Techsembly CEO Amy Read said that they were committed to creating greater application of knowledge to create cultural differences and similarities to help brands connect with local audiences and better compete with local incumbents.
“Our ambition is to empower brands to build a truly impactful localization strategy from the start, not as an afterthought,” Amy added.
With much expectations on the investment, SuperSeed Managing Partner Mads Jensen opined that there was a huge opportunity to scale in the business now. Haling Techsembly’s SaaS solutions as “best-in-class,” he added that they had successfully demonstrated how they delivered real value to their users.
Reports cite a 70 percent increase in foreign sales after localizing their outlets. Their clients cover the likes of Curate Beauty, Scots of the World, The Peninsula Hotels, and Anglo-American Fashion platform Not Just a Label, who have over 40000 independent fashion designers listed as clients.
SuperSeed backs ambitious founders and startups from Seed to Series A with capital and expertise to help them reach their “first million” in revenue with a repeatable, scalable, and profitable sales model.