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At a Glance
This new platform was created to assist the broadcasting and publishing industries in transforming consumer experiences and transitioning to subscription-based order-to-cash processes for both physical and digital content.
The broadcasting and publishing business has shifted away from one-time sales and toward a consumption-based recurring revenue model. Furthermore, end users want customizable ‘pay per use’ or ‘time-bound subscription’ solutions that allow ‘pay for value,’ prompting companies to introduce customer-centric experience models that ensure long-term customer loyalty.
TCS’ Intelligent Subscription approach meets this need by personalizing content curation and offering suggestions based on user accounts, tastes, and previous subscriptions. The solution is one of SAP’s industry cloud offerings for the media industry. Companies can use it from various sectors to set up a new subscription or consumption-based market model on a centralized, integrated network.
The new approach allows for more cross-selling and up-selling to customers, resulting in increased sales and better customer loyalty, which leads to higher customer satisfaction. It’s also designed to help legacy systems achieve considerably faster time to market and lower the overall cost of ownership.
TCS’ Intelligent Subscription solution leverages our contextual knowledge in the media and publishing industry and our deep expertise in evolving innovative business models, to help organizations reimagine their business, enhance customer experience and unlock continuous business value.Akhilesh Tiwari, Global Head, Enterprise Application Services, TCS
Commenting on this new project, Richard Whittington, Global Head, Media & Publishing, SAP SE, said, “We are pleased to work with TCS on this industry cloud solution. SAP has a long history of business innovation and providing technology to the world’s leading media and publishing firms and will continue to support them with our industry cloud strategy. By leveraging the industry expertise, commitment to quality delivery, and customer focus, the teams at TCS and SAP are helping businesses make the transformational move to the Intelligent Enterprise.”
With a digital transformation ecosystem, TCS’ innovation and demo centers in Ohio, Paris, Mumbai, and Tokyo help consumers gain first-hand experience with SAP’s innovative technologies and global developments.