Proem Sports, a sports software-technology business, revealed today that it has received a grant from Sport Singapore (SportSG), a statutory board of the Singapore Government’s Ministry of Culture, Community, and Youth. SportSG is the principal agency that instills the Singaporean spirit to transform the city-state through sport.
It is a big step forward in the government’s efforts to find and encourage innovative technology-based start-ups. Proem Sports will use this innovation award to advance the research and development of their cutting-edge Customer Data Platform, Organon, which assists organizations in capturing and managing data, discovering fan insights, and rewiring their decisions to improve company performance.
“We are proud to recognise by SportSG as a new-age innovator that is transforming the sports industry through off-field analytics. The innovation grant will help us further scale our Customer Data Platform, Organon. To help sports organisations provide more personalised content and drive better fan engagement,”Chiraag Paul, Co-Founder & CEO of Proem Sports.
Proem Sports is trying to increase its understanding of sports enthusiasts via data mining, segmentation, and personalization. The company’s goal is to help the sports, entertainment, and live event businesses better understand their audiences. The company recently teamed with FC Goa to enable data-driven fan engagement across channels. And also, assist them in growing their fanbase.
“With Vision 2030, Singapore’s sports master plan, we are happy to see the Government leverage technology to empower Singaporeans to live better through sport. We are extremely proud to be hand-picked from a large list of organisations due to our innovative software and data-driven approach,”Pareekshith Shetty, Co-Founder & CTO of Proem Sports.