SleekFlow raises $8 million in Series A funding

SleekFlow, an omnichannel social commerce platform, has raised $8 million in Series A funding led by Tiger Global Management.

SleekFlow, an omnichannel social commerce platform that enables businesses to create consumer flow automation from sending messages and live video to transaction data, has raised $8 million in Series A funding led by Tiger Global Management. Transcend Capital and AEF Greater Bay Area Fund, managed by Gobi Partners GBA, also participated in the round.

The Hong Kong-based startup will use the new funds to expand into Southeast Asia, particularly Singapore, Malaysia, the United Kingdom, and other European countries. Furthermore, the new investment will allow SleekFlow to broaden its product innovations with fintech and data analytics features, a one-click checkout process via social media sites, and simple in-chat payment integrations for the streamlined workflow of online to offline (O2O) and e-commerce brands.

“Consumers now spend 80 percent of their time on social platforms, and it is already a habit to discover and buy products directly from here. SleekFlow aims to drive this e-commerce revolution by being the top social commerce unified hub — merging conversations, product catalogs, payment solutions, and order management into one for businesses,”

Henson Tsai, founder, and CEO of SleekFlow.

SleekFlow, established in 2019 by ex-Ernst & Young consultant Henson Tsai, aims to facilitate corporate communications. It provides services to over 5,000 businesses, including Nars Cosmetics, Bossini, Lalamove Hong Kong, and PSB Academy. In addition, the firm offers fintech services such as social-to-payment, which enables businesses to build payment links and receive money in a chat.

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