Seismic acquires Lessonly, announces Series G funding of $170M

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At a Glance

Seismic announces its acquisition of Lessonly to deliver a comprehensive and most powerful sales enablement platform. In conjunction with the purchase, it also raises $170M in Series G from Permira and others, taking its valuation to $3B


Seismic, a sales enablement and marketing orchestration platform provider, announced its acquisition of Lessonly, a training and coaching enablement solution provider, and closed a Series G funding, bagging $170 million from Permira, a press release from Seismic said.

The acquisition

Seismic stated that the acquisition is aimed at delivering a robust and comprehensive sales enablement platform. The Seismic platform would now enable a seamless experience for sellers to quickly access sales and marketing content alongside learning programs, practice scenarios and other coaching sessions. 

The combined solutions of the companies would enable teams to increase productivity and build long-lasting relationships with customers. Doug Winter, co-founder and CEO of Seismic, stated that Lessonly had become a close strategic partner over the last few years and added,

“Together, we are a stronger and smarter sales enablement platform, the only one that gives sales leaders the confidence they’ll hit their numbers and ensures all sellers are able to engage with customers in the most effective way possible throughout their buyers’ journeys.”

Doug Winter, co-founder and CEO of Seismic

Seismic stressed that alongside a unified seller experience on its platform, with the acquisition, leaders could track lesson usage, analyze training trends and identify the content leveraged by top performers to close the most deals. Max Yoder, CEO of Lessonly, expressed delight at joining Seismic and added, 

“During the past decade at Lessonly, we have focused on building a training, coaching, and enablement solution that brings out the very best in people and helps them deliver inspired work. In partnership with Seismic, we look forward to transforming the entire enablement industry. Our respective teams and customers are going to see big gains as a result of this deal, as will the city of Indianapolis.”

Max Yoder, CEO of Lessonly

The funding

The Series F funding for Seismic came in September last year, where it netted $92 million from Permira. With the close of Series G, the company’s valuation stands at $3 billion, with a collective funding of over $420 million to date, as per Crunchbase

Other investors – JMI Equity, Lightspeed Venture Partners, Jackson Square Ventures, Ameriprise and funds and accounts advised by T. Rowe Price Associates, Inc – participated in the Series G round.

Seismic stated that it would use the proceeds from the funding to continue expanding its platform, Research and Development (R&D), and its global footprint. 

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