SaaS provider names Aylin Basom as CEO to lead the company’s next phase of growth

Leading SaaS provider of supplier diversity management, appoints Aylin Basom as the new chief executive officer. Basom joins the team as the company grows to fulfil enterprise demand for supplier diversity solutions that ensure a fair distribution of spend across suppliers. Founder Neeraj Shah will work with Basom and serve on the board of directors of, continuing to push innovation in supplier diversity.

Basom has over 15 years of software experience, including working with worldwide customers, leading high-performing teams, and delivering SaaS solutions to businesses across industries and markets. 

She has held a number of executive leadership positions and has been responsible for significant revenue growth through both direct and indirect routes. Basom also has substantial industry experience and a track record of managing growth-oriented business strategies and providing excellent customer service. has the market-leading SaaS supplier diversity management platform, an excellent team and the right customer focus – more than 60% of the Fortune 50 already use to ensure diverse and equitable spend across their base of vendors and suppliers. We also have a great opportunity to empower companies, so they can significantly increase their use of diverse suppliers. I am excited to join a mission-driven organization and have the opportunity to make a social and economic impact in diverse communities,”

Aylin Basom, CEO,

The National Diversity Council named Basom one of the Top 50 Most Powerful Women in Technology in 2020 and 2021, and she is a member of the Young Presidents’ Organization (YPO).

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