SaaS Labs acquires CallPage and Atolia and obtains $42 million for its business automation platform

SaaS Labs has secured $42 million in a fresh round of funding, less than three months after closing its last round. It has acquired two firms as it tries to quickly build its automation platform, which services small and medium-sized organizations’ sales and support staff.

SaaS Labs’ Series B financing was led by Sequoia Capital India. The investment included current funders Base 10 Partners and Eight Roads Ventures and entrepreneurs Anand Chandrasekaran, Allison Pickens, Michael Stoppelman, and Amit Agarwal. The latest funding comes after the startup’s $18 million Series A round in October in California and Noida.

More than 15 million sales and support personnel are currently faced with the issue of manually updating call records and CRM technologies that are not meant to provide real-time updates to their supervisors. This leaves a gap in their communication routes, preventing real-time assistance.

The company now has over 6,000 customers all across the world. A small firm can sign up for the platform for as little as $25 per month, and if their business grows, they can happily pay tens of thousands of dollars every year.

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