SaaS firm Shopflo raises $2.6 M to simplify checkouts for D2C brands

Shopflo, a SaaS platform that makes checkout easier for D2C brands, secured $2.6 million led by Tiger Global and TQ Ventures.

The round included participation from Better Capital and a group of additional angel investors. This investment from Tiger Global is the first of its kind for the investment firm in a pre-product stage start-up.

D2C retailers report a 70% drop-off in customers between the add to cart and purchase processes. This is the final step in the purchasing process, and losing clients here hurts retailers the most.

“Most of these D2C merchants build their websites using no-code tools which are great for smaller merchants. We are starting as a checkout SaaS platform for D2C brands to create a delightful and zero mental load checkout experience. We envision Shopflo to be the checkout layer in the global headless commerce stack. We are privileged to have Tiger Global, TQ Ventures, and Better Capital join us as we plan to bring the D2C checkout experience closer to Swiggy and Amazon,”

Priya Ranjan, CEO & co-founder of Shopflo.

Shopflo‘s mission is to empower D2C brands to create an exceptional customer experience, allowing merchants to maximise long-term value from website visitors. They’ve come out of beta and are now available to select merchants.

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