Riversand and Cloudinary team up for more dynamic, highly visual customer experience

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Riversand, a provider of master data management systems, has formed a strategic partnership with Cloudinary. The partnership addresses two of the most significant obstacles businesses face when seeking to expand their product offerings.


Riversand, a provider of master data management solutions, has announced a strategic partnership with Cloudinary, a Video Platform-as-a-Service platform, to assist its retail, distribution, and manufacturing businesses in providing their customers with better, more engaging products experiences.

Riversand’s industry-leading product information management (PIM) capabilities are combined with Cloudinary’s expertise in superior media experience management, including Digital Asset Management (DAM), in this alliance.  

Riversand, a Syndigo firm based in Houston, is a pioneer in cloud-native Master Data Management (MDM) and Product Information Management (PIM) solutions. Cloudinary, situated in Santa Clara, California, manages billions of visual assets for over 8,000 businesses and one million users through its award-winning picture and video management products.

Witty Bindra, vice president, Riversand, Strategy & Business Development, said, “Riversand’s PIM collaboration with Cloudinary’s Digital Asset Management (DAM) solution offers mutual customers’ creative, marketing, and development teams the power to maximize the value of their product information and visual assets, and ultimately optimize and deliver a better end-user experience. Our mutual customers can now combine these two capabilities for a more complete set of product information and digital assets that deliver a robust end-user experience.”

The alliance addresses two of the most significant difficulties that organizations face when expanding their product content: One, how to manage technical and descriptive product data across complex and often disconnected systems, such as measurements, ingredients, brand names, and product extensions; and two, how to manage and deliver creative and visually compelling rich media that supports the product or overall company brand across channels and at scale. Both of these issues have typically been handled by separate, independent systems, which has resulted in increased manual labor and coordination.

“Up and down the retail supply chain, Cloudinary and Riversand together will help our customers deliver better, richer, and more engaging visual content to millions of their customers and consumers every day. We’re pleased to be partnering with Riversand to ensure that our mutual customers are backed by the technology solutions they need to succeed in today’s increasingly competitive and crowded marketplace.”

Gary Ballabio, vice president, Technology Partnerships, Cloudinary, said,

Cloudinary’s dynamic media platform creates visually appealing e-commerce experiences. It helps clients enhance conversions, shorten time to market, and achieve a competitive advantage. The alliance expands on both organisations’ global experience while initially focusing on clients in North America.

Witty added, “Rich media improves customer experiences and boosts sales,” said Bindra. “This collaboration will help our clients get more out of their content across channels, reduce the headaches of manual effort, and give their customers more confidence in their product evaluation and buying decisions.”

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