Pyxis One raises $17M in Series B from Celesta Capital, Premji Invest

At a Glance

Pyxis One raises $17M in a Series B funding round to expand into new markets and double down on its product development. The company witnessed over 550 percent growth since its inception and has a customer base spread across retail, automotive, healthcare, finance and food tech

California-based Pyxis One, a codeless AI SaaS platform for marketing and consumer intelligence, raised $17 million in a Series B funding round co-led by Celesta Capital and Premji Invest to develop its product further and expand into new markets, a press release from Pyxis One said.

Pyxis One stated that with the close of this round, it has raised $24 million to date. Other participants in the Series B round include Chiratae Ventures, pi Ventures, and Exfinity Venture Partners, its previous investors.

Pyxis One’s AI SaaS platform enables enterprises to scale accurate data-driven marketing using its AI models, deployed across different aspects such as targeting, optimization, creative recommendation and consumer research in an organizational ecosystem. It enables teams to collaborate and leverage capabilities, filliped by the AI-adoption. 

Shubham A. Mishra, CEO of Pyxis One, stated that marketing would become ten times more efficient if teams, playing an important role in appealing to consumers, collaborate and work together using precise AI-driven insights. 

“With AI’s agility and scalability, we bridge the gap between marketers and data scientists and enable them to make better decisions in the backdrop of accurate and dynamic consumer insights. The new funds will enable us to speed up product development, hire more AI experts and data scientists, and expand our sales and marketing to additional markets,” Shubham added.

Pyxis One said it witnessed over 550 percent growth since its inception in 2018 and has its customer base spread across retail, automotive, healthcare, finance and food tech. The company stated that it would add over 200 AI models to its over the next two years. Atul Gupta, partner at Premji Invest, stated that today, every enterprise is redirecting itself to adopt AI or is dependent on AI. He opined that Pyxis One stood out from the lot by helping consumer-first enterprises adopt AI for their marketing and business growth without having to disrupt its business. 

“Modern businesses are looking to use advanced elements of artificial intelligence and machine learning to deliver targeted and effective marketing. These capabilities are important for enterprises looking to benefit from next-generation marketing technologies. Pyxis One’s platform delivers on this promise, and we are delighted to back this team to realize this potential,” Sriram Viswanathan, founding managing partner of Celesta Capital, said.

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