Pyn raises $8 million in a seed round led by Andreessen Horowitz

SaaS News -Australian-startup-Pyn-raises-$8M-seed-to-bring-targeted-communication-in-house(source: SaaS Industry)

At a Glance

Pyn, a human resources startup that helps businesses remain in touch with their employees, has acquired $8 million in a seed round headed by Andreessen Horowitz. Pyn stores information in new business platforms such as Workday, BambooHR, Salesforce, or Zendesk. Pyn can deliver more relevant communications to the people receiving them rather than sending company-wide emails that may not be relevant to everyone.

Pyn, a human resources company that helps companies stay connected with its employees, has raised $8 million in a seed round led by Andreessen Horowitz (a16z). Other participants include Accel and Ryan Sanders, the co-founder of BambooHR, and Scott Farquhar, co-founder and co-CEO at Atlassian.

Pyn, launched in 2019, personalizes itself by recording information in current systems that businesses currently use, such as Workday, BambooHR, Salesforce, or Zendesk, and they can utilize this data in much the same way that a marketer uses various forms of information to offer more targeted messages to clients.

That means a firm can reduce company-wide emails that may not be relevant to everyone and send communications more relevant to the people receiving them. And, much like with a marketing communication tool, you can measure how many individuals read the emails and how effective you were in meeting your objectives.

“I’ve been trying to do this my entire professional life, trying to personalize the communication that we’re sending to our people. So that’s what Pyn does. In a nutshell, we radically personalize employee communications.”

Joris Luijke – co-founder and CEO, Pyn

His co-founder, Jon Williams, was previously a co-founder at Culture Amp, an employee experience management platform he helped start in 2011, so the two of them are well-versed in the concept.

David Ulevitch, General Partner at a16z, explained the working of Pyn. He said in the announcement blog post, “It [Pyn] also treats employee communication channels as the rails upon which to orchestrate management practices across an organization [by delivering] a library of management playbooks.”

“Joris has mentioned ‘radical personalization’ as this specific mantra that we have, and I think if you translate that into an organization, that is all about inclusion in reality, and if we want to be able to cater for all the specific needs of people, we need to understand them. So [diversity is essential] to us.”

Jon Williams – co-founder, Pyn

Pyn presently employs ten people, with teams based in Australia and the San Francisco Bay Area of California. Williams claims that half of the staff is already female, and the company’s goal is to keep diversity at the forefront as it grows.

While the firm isn’t ready to share client numbers, it mentions Shopify, Rubrik, and Carta as early clients. The founders claim there was a lot of interest when the pandemic hit last year, and the need for more frequent and meaningful sorts of communication became even more critical.

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