Plentific raises $100M in a Series C round led by Highland Europe and Brookfield Technology Partners


At a Glance

Plentific, SaaS property management platform, has raised a $100M Series C from Highland Europe and Brookfield Technology Partners. Plentific states that its expenditure will speed up its engineering and product development to digitize fire in all property management.


Plentific, a marketplace SaaS platform for property management, has raised $100 million in a Series C funding round co-led by Highland Europe and Brookfield Technology Partners. Other participants include Mubadala Investment Company and RXR Digital Ventures, and existing investors A/O PropTech and Target Global.   

London-based Plentific, available in the United Kingdom, Germany, and the U.S., states that the new financing will increase its presence and further global expansion. Total capital raised with the latest round to date is 140 million dollars.

The 2013 startup offers a cloud platform for landlords, property, facility managers, and service providers to support the delivery of data-driven property services through legacy software that is a joined digital market for traders, remediation management, informed tenants, and analytics.

Plentific states that it intends to spend on speeding up its engineering and product development to further fire digitalization throughout property and facility management—through a plan to include the Internet of Things (IoT). The Series C funds will also strengthen its service provider offering, for example, by expanding the CRM (Customer Relationship Management) capabilities to allow it to better position itself to pull contractors of all sizes.

Plentific aims at its own property management tools in a broad spectrum of industries, from private landowners and short-term landlords to managers of social housing, student lodging, and property management in fields such as education, hospitality, sports/fitness, and social care.

We had a phenomenal year of growth, more than doubling headcount to almost 200 employees, opening an office in the United States and cementing our position in the U.K. and German markets. Our next step is to rapidly expand in the U.S., as well as look to begin operating in new geographies. We have only just scratched the surface of a $2.5 trillion potential market opportunity. We will now be rapidly expanding both our global footprint and the solutions we offer to become the de facto digital partner for landlords and service providers across the world.

Cem Savas, CEO and co-founder of Plentific

In addition, the startup has told TechCrunch that it has over 100 “large customers” and over 16,000 entrepreneurs in the market at this stage. In the last three years, the number of properties managed by Plentific increased 17-fold, said a spokesperson.

We are thrilled to partner with Plentific as it seeks to fully digitize the repairs and maintenance process. As one of the world’s largest real estate owner, operator, and investor, we have first-hand knowledge of how lowering operating costs can help drive efficiencies. We look forward to leveraging that knowledge and experience to help fuel Plentific’s growth and expand its global footprint.

Josh Raffaelli, the managing partner at Brookfield
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