At a Glance
Oktopost, a B2B social management platform, received a $20 million expansion financing round from Expedition Expansion Capital. The money will be used to accelerate the company’s development pipeline, boost customer happiness, boost marketing and sales, and seek strategic acquisitions.
Oktopost, a B2B social management platform, has raised $20 million in a growth funding round led by Expedition Growth Capital, a London-based growth equity firm. Since its inception in 2013, Oktopost has only received $800,000 in early-stage investment and has relied solely on sales and profit.
Oktopost intends to utilize the funds to accelerate its product roadmap, improve customer success, accelerate marketing and sales, seek strategic acquisitions, and double its staff.
Oktopost’s pitch is that it’s an enterprise-grade platform for B2B marketers to curate content, plan campaigns, and manage employee advocacy and social selling on corporate social media accounts. It also has social listening and analytics capabilities.
It also has native connections with Marketo by Adobe, Pardot by Salesforce, HubSpot by HubSpot, and CRM systems including Salesforce and Microsoft Dynamics by Salesforce. Fujitsu, Mitsubishi Electric, Xerox, SWIFT, ACI Worldwide, ContentSquare, ChargeBee, and SUSE are among Oktopost’s clients.
Our mission from day one was to establish the first-ever B2B social media marketing platform with the ability to measure and quantify the value of social media in terms of lead generation, pipeline influence, customer acquisition and ultimately ROI. As siloes break down between marketing and sales within B2B companies, and as social selling becomes more widespread, we believe Oktopost is uniquely suited to provide the functionality desired.Daniel Kushner, co-founder and CEO of Oktopost
There are a number of social media tools out there catering for B2C companies but we haven’t seen a platform that is specifically tailored to the B2B journey until Oktopost. The ability to manage, track and analyse social activities is increasingly a must-have for B2B sales and marketing organisations. Daniel and Liad have built the best product in the market to serve this need. They have also built a terrific culture, and we’re excited to be part of the journey from here.Oliver Thomas, a managing partner at Expedition Growth Capital