At a Glance
Marin Software integrates with Criteo’s commerce media platform to further its mission of providing advertisers with seamless access to customers throughout their purchasing process
Marin Software, a provider of digital marketing software, has announced an integration with Criteo’s commerce media platform to allow brands to expand e-commerce advertising, a press release from Marin Software said.
Criteo is a global tech company that provides personalized online display advertisements to consumers on behalf of e-commerce companies. Marin Software stated that with the integration, brands would easily manage and optimize both Criteo marketing solutions and retail media campaigns within the MarinOne platform.
With its unified SaaS advertising management platform, Marin Software helps advertisers drive higher efficiency and transparency in their paid marketing programs. Its MarinOne platform offers automated insights to help advertisers identify opportunities to deliver growth and improve their return on investments. Chris Lien, founder and CEO of Marin Software, stated that commerce media is an exciting and fast-growing area of digital marketing and added,
“With this integration, we can tap into Criteo’s commerce data and intelligence to further our mission of providing advertisers with seamless access to customers across their customer journey, from the top of the funnel to the point of purchase.”
The integration would also allow Marin Customers to access all elements of its Commerce Media platform to help them activate and measure their advertising campaigns against the world’s e-commerce data. With the addition of Criteo, MarinOne’s customers would have a complete growth solution across search, social and e-commerce advertising.
Geoffroy Martin, EVP and GM of Growth Portfolio at Criteo, stated that Marin and Criteo share a vision for driving commerce outcomes across the shopper journey and added,
“Marin’s integration with Criteo’s solutions helps advertisers more easily reach commerce audiences, gain visibility on the digital shelf, and increase product sales.”