Linktree and PayPal join forces to help users accept direct payments


At a Glance

Linktree, the popular ‘Link in Bio,’ service, collaborates with PayPal to expand the newly launched ‘Commerce Links.’ The new integration allows customers of Linktree to connect their PayPal accounts and receive payments from their supporters or clients.


Linktree, the popular ‘link in bio’ service, is partnering with PayPal to expand ‘Commerce Links,’ a direct payment tool on Linktree that was recently introduced worldwide. In more than 200 countries where PayPal operates, the Melbourne-based startup says it can now accept payments through transaction tools

Commerce Links, started last March, allows users to pay on their Linktree profile directly without opening a new browser or tab. The new integration enables Linktree customers to link their PayPal account and receive payments through PayPal, a debit card, or a credit card from their followers or customers. Linktree says that this feature allows users to access transactions, payment conversion, and more information. According to the company the relevant data available is intended to assist creators with digital presence management.

As the creator economy grows, creators want new ways to collect payments and support from their audience with as little friction as possible. We are excited to be collaborating with PayPal to further expand our solutions to our users globally and enable them to further manage and monetize their digital presence.

Alex Zaccaria, founder and CEO of Linktree

Established in 2016, Linktree competes with several link in bio services, including Shorby, Linkin.bio, and Beacons. Linktree announced it raised Series B funding of $45 million in March. Index Ventures and Coatue co-driven the funding round, with participation from AirTree Ventures and Insight partners. Returning investors.

The creators can use two types of Commerce Links to pay from their followers and clients: A “Support for Me Link” allows Linktree users to collect their visitors’ payments and donations, and “Call Links” allow customers and folders to ask creators directly for goods and services from their linktree profile.

According to Linktree, this partnership with Paypal is its most recent in several creator-oriented efforts. The announcement of the partnership comes on the day that Linktree has announced its acquisition of the automated Songlink/Odesli music link platform. Songlink/Odesli is integrated into the newly-launched “Music Link,” which shows the same song or album automatically across all the streaming services so that users can listen to the content on their favorite platform.

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