At a Glance
Introvoke, a virtual live event platform, has raised $2.7 million in funding led by Struck Capital, a California-based investment firm. Comcast, Social Leverage, Great Oaks, V1vc, Time CTO Bharat Krish, and Resy co-founder Mike Montero were also part of this funding.
Digital stages, chat rooms, and networking hubs are among the components available from the startup, which are all customizable and embeddable on a customer’s website.
According to Introvoke co-founder and CEO Oana Manolache, Introvoke is designed for a hybrid future, “Hybrid would mean virtual-only events, in-person only events, and events with both in-person and virtual elements.”
Introvoke bills consumers based on live event minutes, a model it claims is suitable for large and small businesses. Its components can be used on WordPress, Squarespace, Wix, Splash, and other networks and a customer’s internal intranet.
Manolache said that the “third wave of digital transformation” is just getting started. The first wave, according to her, occurred at the start of the pandemic, when everyone was using video conferencing software like Zoom for virtual meetings. Following that, conference platforms such as Hopin were created.
But, Manolache says, even Hopin is a “Band-Aid” that customers hope will keep them afloat before in-person events can resume — particularly when organizers must direct attendees to a third-party site.
“One size does not suit everything,” she said. “As businesses increased their customer base and sales goals, the Band-Aid approach, which was only intended to last a few months, provided significant benefits. Organizations now want to offer solutions to their world and own their interaction with the public, and we’ve hit the third wave.”
Adam B. Struck, founder and managing partner, Struck Capital, said in a statement that virtual events “will continue far beyond the COVID-19 pandemic.”
He said, “Right now, interactive events, ranging from conferences and concerts to company all-hands meetings, are typically hosted on third-party websites, resulting in a disjointed experience for the brand or entity hosting the event.”
Struck added that virtual enablement should be built into the enterprise’s website and platform, and it’s up to technologists like the Introvoke team to make these interactions as seamless as possible.