Immensitas Secures $2.3 Million in Pre-Series A1 Funding

Immensitas Private Limited, based in Bangalore, Karnataka, has raised $2.3 million in a Pre-Series A1 round of funding for their Lemnisk Customer Data Technology (CDP) platform.

Growx Ventures, Artha Venture Fund (AVF), and DSP Investment Managers Pvt. Ltd co-led the round, including LogX Ventures and Atrium Angels, an ISB alumni-backed micro VC fund.

According to the company,  which raised a round from AVF and LogX in July 2021, the fund will be used to improve the capabilities of its platform, Immensitas’ product offering, and business expansion.

Immensitas, led by CEO Subra Krishnan, offers Lemnisk, a Consumer Data Platform-based personalization and real-time marketing automation solution that allows businesses to connect customer data from different sources and activate it across numerous marketing channels and touchpoints. Using a proprietary in-built AI engine can orchestrate personalized client journeys across the Martech ecosystem on the appropriate channels at the right time.

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