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At a Glance
Hopin, a platform for event management, has announced the purchase of Attendify to strengthen and expand its event marketing capabilities. Hopin will soon provide Campaign Manager with Attendify, allowing event marketers to leverage a strong email engine. Attendify’s products, such as Audience CRM, a complete attendance data platform, will enhance Hopin’s portfolio in various ways.
Micheal Balyasny founded Attendify, an integrated event marketing platform, in 2011. Hopin’s all-in-one platform will benefit from Attendify Intuitive and data-driven technology, as well as its experienced staff, which will provide organizers with the enhanced tools they need to reach more people.
As we continue to help our customers navigate a reshaped events industry, our focus remains on investing in Hopin’s all-in-one platform, including augmenting it with intuitive marketing tools. With the addition of Attendify, our event marketing suite gets even better, and we can deliver more meaningful tools to organizers that drive growth. And now, access to our platform is even easier, no matter the event budget. With our new free plan, anyone can create events, wherever they are.Johnny Boufarhat, CEO and Founder of Hopin
Attendify’s solutions will complement Hopin’s portfolio in numerous ways, including Audience CRM, a comprehensive attendance data platform that will automatically record engagement, recognize intent signals, and leverage event data to drive growth.
Event organizers will have a 360-degree engagement database with Audience CRM, allowing them to see whether guests visited a sponsor, voted in a poll, or participated in a session. These advanced surfacing intent skills assist organizers in better understanding their audiences and keep them coming back for more.
Additionally, with Attendify, Hopin will soon offer Campaign Manager, allowing event marketers to use a strong email engine to drive registrations, send critical information to registrants, and engage audiences between programs.
We are extremely proud to join the Hopin team with the shared goal of creating the best possible user experience in event technology. At Attendify, we’ve always believed not only in the power of events to bring people together to forge meaningful connections but also in the massive potential that lies in unlocking event data to further enhance the attendee experience. Unifying our products and merging the minds of our talented teams will be invaluable to our customers.Micheal Balyasny, CEO of Attendify
The announcement was part of a program called Illuminate, a unique hybrid event series that will bring together thousands of professionals to showcase innovation in the events business. Along with the purchase news, Hopin made many important corporate updates.