SaaS is currently one of the most exciting areas of the tech industry. At one end, there are developed economies with high levels of technology adoption. The average American enterprise uses approximately 1,000 SaaS applications for day-to-day operations; on the other end of the spectrum, we have emerging markets such as India, where businesses are leapfrogging towards SaaS adoption.
With a customer base of approximately 2 billion, Indian SaaS enterprises have the potential to unlock a $1 trillion opportunity by 2030, accelerating the economy and expanding employment opportunities by bringing in foreign exchange revenue and more. According to Bain and Company’s India SaaS Report 2021, more than 35 Indian SaaS companies will have more than $20 million in annual recurring revenue (ARR) in 2021, a seven-fold increase over the previous five years.
Startups that want to make a big splash must remember the importance of constant product innovation. Furthermore, developing a robust partner ecosystem that can support both go-to-market (GTM) and product partnerships can aid in scaling opportunities and accelerated growth.
Microsoft has a dedicated team of engineers to create and scale new and existing solutions for empowering startups, focusing on innovation and a robust partner ecosystem.
Microsoft provides its partners with the option of co-selling. In which startups can leverage Microsoft’s expertise as a global brand, as well as elements such as demand generation, sales planning, lead sharing, accelerated partner-to-partner empowered selling, and the global commercial marketplace. Co-selling with Microsoft and its partners enables businesses to reach a large community of Microsoft-managed customers to collaborate on sales opportunities that accelerate their business growth through increased sales and revenue.
Microsoft’s effort with its partner ecosystem is to build capacity on key technologies that drive customers’ digital transformation. Microsoft is collaborating with startups by providing cutting-edge tech tools, extending global reach for their offerings, and skilling for their following milestones, with the belief that India has the potential to become a SaaS superpower.