GreyOrange raises $110 M in growth capital from Mithril Capital Management and others


GreyOrange, the global leader in automated robotic fulfilment and inventory optimization software, today announced $110 million in growth financing, the majority of which came from Mithril Capital Management and a select group of current and new investors as separate financing provided by BlackRock funds and accounts. 

The funds will be used to help the company maintain its technological leadership, expand globally, and boost the adoption of its fulfilment platform in warehouses, distribution centres, and retail locations. 

GreyOrange will also use a portion of the debt financing provided by BlackRock funds and accounts under management to invest in growing its staff in key areas, with a focus on roles that create excellent client experiences.

GreyOrange’s technical leadership in a fundamental market shift to robot-enabled automated fulfilment solutions is highlighted by the growth financing. Walmart, H&M, COS, Coupang, and GXO Logistics are among the global retail sector heavyweights that use GreyOrange to cut costs and speed up delivery. 

In 2021, GreyOrange expanded into new clients, applications, and territories while retaining over 170 percent of contracted revenue from existing customers.

“Our fulfilment platform revolutionizes how the largest and best-known retail brands in the world, such as Walmart and H&M, fulfil their promises to customers, employees and shareholders. As ecommerce sales soar, brands face a stark reality: embrace automation, or cede customers to the competition. We orchestrate fulfilment and optimize inventory in a complex global supply chain environment for more companies that ship millions of items each day than any other player in the market outside of Amazon. This growth financing enables us to rapidly deliver our premium solution to meet the expansion demand from existing customers, rapidly onboard our high volume of new customers, reach new partners and accelerate our unique product roadmap with an expanded suite of software solutions and predictive analytics,”

Samay Kohli, co-founder and CEO, GreyOrange. 

The GreyOrange fulfilment platform, which connects every node in a retailer’s fulfilment network, offers adaptive learning and high-resiliency continuous process automation and an environment for third-party software, robotics, and hardware application development. 

In a completely integrated, end-to-end solution, the company’s GreyMatter software uses machine learning insights to organise fulfilment operations for the most efficient movement of goods. GreyOrange solutions can be built in as little as 12 weeks, allowing you to transform fulfilment with minimal downtime quickly.

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