Google’s Area 120 has launched Qaya, which provides web storefronts for digital creators

Today, a team at Google is unveiling Qaya, a new service that will make it simple for creators to build up new web storefronts to sell their products and services directly to their audiences. The project is the most recent to emerge from Google’s internal project incubator. Area 120 was recently elevated in status as part of a broader reorganization. It saw many of its previous projects exit to different parts of Google, including its Cloud, Search, Shopping, and Commerce divisions.

Nathaniel Naddaff-Hafrey, a founder-in-residence at Area 120 who previously worked on Kormo, a jobs marketplace aimed at the “next billion” internet users, notably those in India, Indonesia, and Bangladesh, co-founded Qaya.

Creators can create customized web storefronts offering their products and services and other digital downloads, which can subsequently be linked to their YouTube Merch Shelf and integrated with Google Search and Google Shopping, thanks to Qaya’s solution. Creators could sell photographs, files, or e-books, digital art, photo filters and presets, productivity templates, knitting patterns, fitness videos, and much more through these storefronts. According to the firm, each shop may house up to 1,000 products.

Each store also gets its unique URL, such as or, that will be used in place of the links they post on social media sites using “link in bio” solutions like Linktree or Beacons.

Creators can use these services to create micro-websites that link to their multiple online presences, such as social networking channels, shops, blogs, music or podcasts, and more.

Currently, the product is available for free, with transactional monetization. That is, according to Google, producers will keep the “vast majority” of cash generated from products they upload and sell on Qaya.

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