Germany’s Productsup purchases Dutch-based World of Content

Germany’s Productsup purchases Dutch-based World of Content
Vincent Peters, CEO of Productsup.

One of the fastest-growing content management systems in Europe, World of Content, a Berlin-based product-to-consumer (P2C) software company, has disclosed that Productsup has purchased Word of Content.  

Compared to other standard suppliers, World of Content suggests that its usability, flexibility, and speed in managing product content are superior. The business allows secure content recognition, content segmentation, and product stories in collaboration with more than 1,500 brands and sellers. This enables companies to automatically deliver “perfect” content customized to each customer’s needs throughout the globe.

“I’m proud of what we built and how fast we’ve grown at World of Content, and I’m fully confident that joining Productsup is our best move forward. Our companies share the same vision for bringing order to the commerce space by helping companies regain control over their brand presence. Hence, combining forces allows us to continue delivering on that promise as a united front,” says founder Koen Looijmans. The deal comes after Productsup received a Series B fundraising round of more than €65M headed by Bregal Milestone and Nordwind Capital. The money will be utilized to concentrate on product development and look for more merger and acquisition possibilities.

ProductsUp offer a net revenue retention percentage of more than 120% and a gross revenue retention rate of more than 90%. According to World of Content, its ARR increased by approximately 300% in the previous 12 months, and recurring revenues produced 92% of its new business. Productsup aims to stabilize its position as the only global, scalable solution that provides consumers with high-quality product information and powers frictionless commerce experiences by integrating World of Content’s product content syndication (PCS) capabilities and vendor-retailer collaboration and full GDSN support to its P2C platform. The P2C platform benefits from the expertise and product content syndication capabilities provided by World of Content. Intelligent content categorization and detection are among the company’s characteristics, and it is trusted by companies and merchants, including AB InBev, Beiersdorf, GlaxoSmithKline (GSK), and L’Oreal.

Together, the businesses will broaden the markets they serve to new sectors like industrial, fast-moving consumer goods, beauty products, over-the-counter medications, and consumer electronics. “In a fast-changing market, World of Content’s accelerated growth is extremely impressive,” says Productsup’s CEO, Vincent Peters. According to him, merging their skills and high-performing software with World of Content’s PCS capabilities puts its customers better prepared to carry out their P2C strategies and deal with the chaos in the marketplace.

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