Fieldproxy raises $0.2M in a seed round from LetsVenture, 2am VC, and magic.fund

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SaaS News - Fieldproxy raises $0.2M in a seed round from LetsVenture, 2am VC, and magic.fund (source: SaaS Industry)
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Fieldproxy, a no-code SaaS platform for improving field worker efficiency, has raised Rs 2 crore in a seed round (about USD 0.2M). Fieldproxy is a web-based no-code builder that lets companies create bespoke templates to connect with their field workers.


Fieldproxy, a no-code SaaS platform for improving the productivity of field teams, has announced that it has raised Rs two crore (approx. USD 0.2 million) in a seed round. This round had participation from LetsVenture, 2am VC, and magic.fund.

Other participants include KRS Jamwal, Executive Director, Tata Industries; Ajit Deshpande, Vice President of Demand Generation at Marqeta Inc; Kushal Khandwala, Director at KIFS Housing Finance Limited; Asad Daud, Director, SAT Industries; Nilesh Patel, Principal, Cisco Systems; Ketan Kothari, Managing Director, Sigma Byte; Shreya Rao, Partner, AZB & Partners.  

Fieldproxy had previously raised Rs 25 lakh (approx. USD 34,000) from 100x.vc as part of their seed round in March 2021 and was a member of their class 04. To date, the startup has raised Rs 2.25 crore (approx. USD 0.3 million).

As the first institutional investor in Fieldproxy, we are delighted to see the response from investors. We believe that Fieldproxy has a world-class solution to improve productivity for organizations with a field force. With its no-code platform, organizations can quickly implement the product and reap its benefits. Fieldproxy has the capability to become a true leader in this space.

Ninad Karpe, a partner, 100X.VC

Fieldproxy is a web-based no-code builder that allows business teams to create bespoke templates to ease their internal communications with field teams. It was founded in 2020 by Swaroop Vijayakumar and Balakrishna B. The field teams have a solution that is based on an app.

We are overwhelmed by the encouraging response to our funding round and the confidence investors have in our potential in creating the first no-code app builder for field teams. Flexible, no-code platforms are the future and have transformed the way many desk teams work. We intend to be at the forefront of this transformation for businesses in field-first industries such as field servicing, consumer goods, pharma, energy, and infrastructure.

Swaroop Vijayakumar, co-founder and CEO, Fieldproxy

Covid-19 has accelerated multiple industries that we cater to. For example, today, due to COVID, the time we spend at home has reached record highs, and there is a need to ensure that our home life support systems are always running. There are 5 million home servicing businesses who ensure their field technicians are always available to keep these essential services up and running.

Swaroop Vijayakumar, co-founder and CEO, Fieldproxy

These businesses are currently being managed through pen, paper, emails, WhatsApp, and phone calls. We at LetsVenture are looking forward to working with Swaroop and his team, who are working towards building a no-code SaaS platform that will enable businesses to manage a field servicing team.

Sunitha Ramaswamy, president, Early Stage, LetsVenture
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