Dixa raises $105M in Series C from General Atlantic

SaaS News - Dixa raises $105M in Series C from General Atlantic (source: SaaS Industry)
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Dixa has raised $105M in Series C funding from General Atlantic and aspires to inject funds into product development, potential acquisitions in the future, hiring for engineering teams and scaling its global presence. The company’s total funding raised to date crossed $157M with this round of funding.


Dixa, a customer engagement platform provider, has raised $105 million in a Series C funding round led by General Atlantic, with participation from existing investors Notion Capital Project A and Seed Capital, a press release from Dixa said.

Dixa’s Series B funding came in Feb 2020, where it raised $36 million. With the close of Series C, its total amount raised to date crossed $157 million, as per Crunchbase. The company stated that this is the largest Series C funding raised by a Danish SaaS company in the customer experience space in 2021. In February this year, Dixa had acquired the SaaS startup Elevio and said that the latest financing would aid further potential acquisitions.

Dixa, founded in 2015, enables brands to stay connected with customers, wherever they are, in a simplified and seamless environment across emails, messaging and live chats. Cited as the customer friendship platform, it enables agents to help customers faster and have more meaningful conversations resulting in a better overall customer experience.

Mads Fosselilus, co-founder and CEO of Dixa, stated that the industry mindset helping brands keep up with customers has been profitability and efficiency-based and added that the time has passed since then, leading to a major shift towards value in consumer behavior. Mr. Fosselilus enunciated that today’s brands require an agile, productivity-enhancing tech stack that evolves with customers and added,

“This is how we (Dixa)shift from transactional, tickets-based customer service to value-added customer engagement. That’s what we are offering to our customers so they stand out and create long-lasting business value through Customer Friendship.”

Mads Fosselilus, co-founder and CEO of Dixa

Dixa said that it would use the proceeds from the funding for product development, carry out potential acquisitions in the future, quadruple its engineering team by the end of 2022 and scale its global presence.

Tom Hussey, vice president at General Atlantic, stated that customer service software is fundamentally transforming, moving away from disjointed transactional approaches, towards a longitudinal and conversational engagement. Lauding Dixa for defining and leading this multi-experience approach with its product and vision, Mr. Hussey added,

Drawing from a deep understanding of customer service operations, Mads and the Dixa team are bringing a fresh, next-generation approach to the customer experience. We look forward to partnering with the company to significantly accelerate the business’ expansion into North America and growth internationally.

Tom Hussey, vice president at General Atlantic
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