Daasity is investing $15 million in data so that consumer brands can make better use of it.

Daasity, an e-commerce analytics and data firm, has raised $15 million in Series A funding to expand its approach to assisting consumer companies in better leveraging their customer data to make better decisions.

Existing investors Cove Fund, Exeter Capital, 1855 Capital, Mooring Ventures, Okapi Venture Capital, and Serra Ventures joined VMG Catalyst in leading the oversubscribed round. CEO Dan LeBlanc said that the company has now raised $20.7 million in total funding.

“There have never been more consumer product brands, and competition among them is at an all-time high. Brands win by having access to the right data, which leads to faster and more confident decision-making. Data demands have never been higher, and we are investing in the data infrastructure to get brands the access to the data they need.”

Dan LeBlanc, CEO, Daasity

The company’s technology allows businesses to gather data from many sources such as Shopify, Amazon, Facebook, and Klaviyo, analyze it, and push it to marketing channels to improve consumer experiences based on historical performance insights.

Daasity works with over 1,600 brands, including Manscaped, Vuori, and Caraway Home, and has seen a 300 percent increase in yearly recurring income and a 100 percent increase in personnel in the last year.

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