Correlated raises an $8.3M seed round co-led by NextView Ventures and Harrison Metal

SaaS News - Correlated raises an $8.3M seed round co-led by NextView Ventures and Harrison Metal (source: SaaS Industry)
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At a Glance

Correlated, a product-led revenue startup, has raised $8.3M in a seed round led by NextView Ventures and Harrison Metal. To assist the firm in exiting beta, the cash will acquire expertise in areas like engineering and go-to-market.


Correlated, a product-led revenue startup, has announced that it has raised $8.3 million in a seed funding round led by NextView Ventures and Harrison Metal. Other participants include Apollo Projects, Cockroach Labs co-founder Ben Darnell, Attentive co-founders Brian Long and Andrew Jones, and Atrium’s Pete Kazanjy.

Tim Geisenheimer, co-founder and CEO of Correlated, told TechCrunch that the round comprises funds raised last year and more recent follow-on funding from both NextView and Harrison.  

Mr. Geisenheimer and Diana Hsieh, who worked together at TimescaleDB, and John Pena, whom Geisenheimer met at Facet, launched the New York-based firm in 2020. They noticed a need to link product data to sales tools in their prior positions.

Sales needs to know how customers are using the product and the right time for sales to engage based on maturity of the experience. That was the missing piece of it and sales teams ended up talking to the wrong people. With Correlated, they can close more deals efficiently.

Tim Geisenheimer, co-founder and CEO of Correlated

Correlated’s technology gathers product use data from tools and data warehouses. It links it to a management platform like Salesforce or HubSpot, stitching it into a data graph that depicts how consumers use a product. For example, within a firm of 200 to 500 employees, a salesperson may observe the regularity with which employees check-in and be notified about the ideal time to make a sale.

The firm already works with mid-market companies, including Ally, Pulumi, ReadMe, and LaunchNotes, and has a SaaS pricing model. Geisenheimer plans to utilize the additional financing to hire across departments such as engineering and go-to-market to assist its debut out of beta. Currently, the firm employs 11 people.

David Beisel, co-founder and partner of NextView Ventures, said that his firm invests in category stage startups and is presently working out of its fourth fund, injecting business-to-business SaaS and e-commerce companies. Mr. Beisel had known Mr. Geisenheimer for almost a decade, meeting him when NextView invested in TapCommerce, one of Geisenheimer’s earlier ventures.

At the end of the day with Tim, he knows sales and the company is selling a product that has a strong founder market fit. We are moving toward a world where end-user adoption of software — not the initial engagement — is growing over time. Instead, Correlated empowers that initial sale and account expansion and that will align with where the industry is going.

David Beisel, co-founder and partner of NextView Ventures
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