Powered by SaaS Industry
At a Glance
Qualgro led a $9M Series A investment for Convosight, a community creator monetization platform. Convosight provides a monetization environment for community builders, allowing them to collaborate with marketers and monetize their communities in a long-term manner. Reckitt Benckiser, P&G, Nestle, Abbott, and ITC are among the Convosights clients.
Convosight, a community creator monetization platform, has said that it has raised $9 million in a Qualgro-led Series A funding round. Other participants include existing investors IvyCap Ventures and Sequoia Capital India’s Surge, as well as Unilever Ventures and Ajay Gupta.
Convosight claims to have seen a 25x increase in revenue for community developers over the previous 12 months, with almost $1 million in total compensation.
We were able to use technology and analytics to create value for brands to co-exist with our communities, giving us revenue and brands a quantifiable ROI on community marketing. In 2020, we decided to productize our learnings to enable community creators globally to start monetizing via purpose-led community marketing with brands.Tamanna Dhamija, co-founder of Convosight
Mr.Tarun said that parenting, culinary, beauty and cosmetics, health and nutrition, and women-focused groups are the top collaborating and engaging communities and companies via Convosight.
Today, we have more than 300 million members in managed communities and eyeing a potential market opportunity of close to 1.8 billion users across Facebook, Reddit, and Discord.Tarun Dhamija
Convosight is igniting a new ecosystem for community marketing, which will impact millions of community creators and start a new chapter in marketing. They have leveraged their unique tech and data platform in creating a new purpose-led digital marketing category. Qualgro will help them further accelerate international expansion and build a global presence.Heang Chhor, managing partner and founder of Qualgro
Fortune 100 consumer companies such as Reckitt Benckiser, P&G, Nestle, Abbott, and ITC, as well as D2C companies such as Plum, use Convosight to help increase organic customer engagement, adoption, and brand consideration through community marketing, boosting community creator revenue.