ContentCal, a social marketing startup, is on the verge of closing a deal with Adobe.

Adobe Inc. will buy U.K startup ContentCal, to provide users, tiny businesses, with new capabilities for sharing content across multiple networks. The software company based in San Jose, California, revealed the agreement in a blog post without disclosing details, saying it would close in the first quarter of the fiscal year 2022.

ContentCal is a one-stop-shop for creating and distributing content on social media sites like Twitter and Facebook. It also provides other services, such as performance monitoring. According to data provider PitchBook, the startup has earned around $14 million in total capital from investors such as Fuel Ventures and Guinness Asset Management.

The deal comes as Adobe Chief Executive Officer Shantanu Narayen advocates new creative software solutions to maintain the company’s constant 20% revenue growth. Adobe agreed to buy video collaboration company Frame.io for $1.3 billion in August as part of that endeavor.

Total
1
Shares
Previous News Post
Next News Post
Most Popular