Constant Contact completes acquisition of SharpSpring to expand CRM capabilities

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Constant Contact completed the acquisition of SharpSpring, initially announced in June this year and met yesterday with the shareholders’ approval. It provides a SaaS solution for marketing automation to help SMBs


Constant Contact, a company simplifying online marketing for businesses, with the backing of Clearlake Capital Group and Siris Capital, announced that it had completed the $240 million acquisition of SharpSpring to expand its customer relationship management capabilities, a press release from the company said.

The translation for the acquisition deal was initially announced in June this year and completed yesterday with the shareholders’ approval, Constant Contact said. SharpSpring provides a SaaS solution for marketing automation to improve the effectiveness of small and medium-sized businesses (SMBs) marketing strategies. It generates leads, improves conversions to sales and drives higher returns on marketing investments. 

Constant Contact stated that the integration would help its SMB clients quickly and successfully engage customers throughout their journey and deliver better marketing-driven results. 

“We are pleased to welcome the SharpSpring team to Constant Contact and expand our capabilities for current customers and offer a broader set of opportunities for new customers. SharpSpring’s focus on lead management will be an essential element in building Constant Contact’s marketing automation platform to more holistically deliver results for small businesses,”

Frank Vella, CEO of Constant Contact, said.

Rick Carlson, CEO of SharpSpring, had earlier stated during the acquisition announcement that Constant Contact is the authority on digital marketing for small businesses. 

“I am thrilled with the opportunity to bring SharpSpring’s revenue growth platform to Constant Contact’s nearly 500,000 small business customers while also further investing in and building upon SharpSpring’s strong customer and digital marketing agency base.”

Rick Carlson, CEO of SharpSpring
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