Cellulant, in partnership with MarketForce, expands in five new markets across Africa

A Kenyan B2B retail startup MarketForce, which focuses on financial services distribution, has expanded into five more African nations to expand its business RejaReja.

Its a ‘super app’ for retailers that allows them to order and pay for products digitally, take payments for utility bills, and get financing for their enterprises. After successful trial programs, the startup has announced the expansion of RejaReja, a B2B retail marketplace, into Ethiopia, Ghana, Tanzania, Rwanda, and Uganda. It comes just two months after it expanded outside Kenya by debuting in Nigeria.

MarketForce has collaborated with Cellulant, a pan-African payments company that enables local and international merchants to accept “locally appropriate and alternative” payment options from their customers to enter these new markets.

According to Cellulant, the payments provider has partnerships with 46 mobile money operators in Africa, 120 banks, and services 35 African nations with a physical presence in 18. RejaReja will use Cellulant’s coverage to expand across Africa.

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