BriteCore’s New Chief Marketing Officer Brings Extensive, Proven SaaS Marketing Experience

BriteCore, a leading provider of next-generation core software solutions for property and casualty insurers, announced today the appointment of Amede Hungerford as Chief Marketing Officer (CMO). The CMO will report to the CEO and lead innovative initiatives to expand product and marketing strategies, collaborate closely with the sales team to drive sales across multiple market segments, and engage with industry partners to deepen BriteCore’s industry relationships.

Hungerford will lead a cross-functional marketing team responsible for market leadership, industry and brand awareness, demand generation, product marketing, strategic events, and communications in support of the company’s strategy.

“As a vital member of the executive team, Amede will drive our vision, strategies, and brand forward while ensuring our offerings deliver on BriteCore’s mission. Using BriteCore’s SaaS technology solutions, our clients streamline workflows for internal operations and for the agents and policyholders they serve. BriteCore clients embrace digital transformation by leveraging our modern technology stack built natively in the cloud. Clients enjoy improved profitability and the opportunity to scale their business by adding policyholders and new lines of business.” 

Ray Villeneuve, CEO, BriteCore’s

Hungerford has over two decades of marketing experience to his credit. Notably, he has held positions as CMO and Vice President of Marketing at Boomi and NetSuite. He has also held senior marketing management positions at Intuit, FICO, Sybase, and Hewlett Packard. He has a Bachelor of Science in Electrical Engineering from Duke University and a Master of Business Administration from the University of Pennsylvania’s Wharton School of Business.

BriteCore is a cloud-native platform for property and casualty insurers that enables business growth, improves the customer experience, and delivers significant efficiency gains. BriteCore offers policy administration, an agent and policyholder portal, rapid product configuration, underwriting rules and rating, billing management, claims management, document management, and reporting for insurance operations.

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