Brella raises $10M in a Series A round led by Connected Capital

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Connected Capital led a $10M Series A investment round for Brella, a hybrid event platform. Brella’s new product focuses on building communities, categorizing participants, and delivering consistent data for virtual and live audiences. Informa, Marcus Evans, Questex, and IQPC are among the company’s clientele.

Brella, a hybrid event platform, has raised $10 million in a Series A funding round led by Connected Capital. The platform, previously utilized as an offline networking tool, shifted from live events to a virtual event platform once the pandemic struck.

As the world opens up post-COVID, Markus Kauppinen, CEO and creator of Brella, stated the firm is heading toward “immersive hybrid events that incorporate both live and virtual components.”

Unlike many of our competitors, Brella is squarely focused on capturing the essence of live business events and translating them into an intuitive digital format. We aren’t in the business of impressing event organizers with needlessly long feature-lists: Instead, we provide them with a lean, beautifully designed platform that supercharges the attendee experience using fantastic UX and AI-smart networking.

Markus Kauppinen, CEO and creator of Brella

According to Mr. Kauppinen, the new Brella product is about creating communities, categorizing attendees, and providing consistent statistics for virtual and live audiences.

Brella’s approach to tackling the problems surrounding the event experience has been a breath of fresh air, especially during these uncertain times. The growth of the company, their agility, and ability to turn the most insurmountable challenges into new opportunities is truly exceptional — we are thrilled to be a part of their next act as they strive to help the event industry embrace technology in the long-term.

Mathijs Robbens, co-founder and managing partner at Connected Capital

Informa, Marcus Evans, Questex, and IQPC are among the company’s clients.

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