Botify raises $55M in Series C from InfraVia Growth, others

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At a Glance

Botify raised $55M in Series C to fuel its product innovation in organic search automation, grow its global presence specifically in APAC and other regions, and support its partner ecosystem development


Botify, a company assisting enterprise SEO stakeholders, raised $55 million in a Series C funding round led by InfraVia Growth to help brands unlock revenue growth via organic search, a press release from the company said.

The Series B round for Botify came in 2019, where it netted $20 million. With the close of Series B, its total funding raised crosses $82.2 million. Its other and existing investors – Bpifrance, Eurazeo and Ventech – participated in this round. 

Botify, founded in 2012, provides enterprise SaaS to help brands turn their search organic, efficient and measurable for building traffic and growth. Its SaaS solution is an end-to-end SEO management tool, which enables its customers to unlock the true potential of their websites. Since its inception, it has served companies like Expedia, L’Oréal, The New York Times, Groupon, Marriott, Conde Nast, Crate & Barrel, Fnac Darty, Vestiaire Collective and Farfetch, among others.

Adrien Menard, co-founder and CEO of Botify, stated that organic search marketing has become a core strategy today, helping enterprise brands navigate the new world with its ability to drive sustainable traffic and revenue, and deliver a high ROI.

“The investment comes on the heels of a year during which online activity accelerated. The pandemic forced brands across all industries to quickly reassess their digital marketing investments or speed up their digital transformations. The additional funding will assure we can fuel our product innovation, notably in organic search automation, grow our global presence, specifically in APAC, and support our partner ecosystem development,” 

Adrien Menard

Botify stated that the new funding reflects the strategic role of organic search for long-term, profitable growth and would help scale its solution and meet the increasing market demand. Nicolas Herschtel, partner at InfraVia, who would join the Botify Board with the close of this round, expressed delight at the investment and said,

‘“We are very excited to contribute to Botify’s high growth and innovation and help them deliver against an ambitious product roadmap. We have been extremely impressed with the founders’ vision for the future of search and we are confident that with their unique data model and focus on automation, Botify is well-positioned to build upon the market momentum and continue to transform the SEO market.”

The additional funding will ensure Botify’s product innovation, notably in organic search automation, grow its global presence, specifically in APAC, and support its partner ecosystem development.

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