Blackstone acquires IDG for $1.3 billion from Oriental Rainbow

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At a Glance

Blackstone has acquired International Data Group (IDG), a market intelligence platform, for $1.3 billion. International Data Corporation (IDC) and a number of tech publications are among the companies acquired. In the 1990s, the media publishing division was a force to be reckoned with in the tech publishing industry.

The Blackstone Group Inc., an investment and advisory firm, has acquired International Data Group Inc. (IDG), a market intelligence platform, for $1.3 billion. IDG had been owned by Oriental Rainbow LLC, a subsidiary of China Oceanwide Holdings Group, Co. Ltd.

The acquisition of IDG includes the tech analysis firm International Data Corporation (IDC) and a number of tech periodicals such as CIO, Computerworld, InfoWorld, Macworld, Network World, PCWorld, and Tech Hive. The media publishing division was once a powerhouse in the 1990s tech publishing sector, but its luster has waned in recent years as the publishing sector as a whole has been in decline.

Recently, IDC has made several updates to the platform, with a stronger focus on data and analytics. It purchased Triblio, a marketing data platform, last year to assist businesses in creating more tailored consumer experiences. It bought Metri, an IT pricing tool that can aid with IT planning and procurement, the previous month. Metri might complement IDC’s consulting services significantly.

Mohamad Ali, IDG’s CEO, is hopeful that Blackstone would invest additional money in the firm so that it may continue to expand its software services with a data focus.  

Additional capital investment from Blackstone will allow us to cultivate our rich history of innovation and accelerate our product roadmaps to bring our customers the deeper insights and data they need to succeed in today’s rapidly evolving digital economy.

Mohamad Ali, CEO, IDG’s

Peter Wallace, global head of Core Private Equity at Blackstone, said, “The high-quality data, analytics, and insights IDG delivers to technology leaders are only becoming more critical as the pace of growth and innovation accelerates.”

IDG began with the consultancy portion of the business in 1964, but founder Patrick McGovern had a bigger vision and started publishing in 1967 with Computerworld. In the 1980s and 1990s, the publishing industry became a vital element of the advent of the PC and the technology transition that happened personally and commercially.

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