B2B firm ApnaKlub secures $10 M funding led by Tiger Global

ApnaKlub, a B2B wholesale platform for fast-moving consumer goods (FMCG), announced it had raised $10 million in a fundraising round headed by Tiger Global.

The funds will be used to expand the startup’s credit and supply-chain financing offerings, which will target kiranas and wholesale partners. It will also use the capital to expand the number of merchant partners on its platform and expand into other markets like north India.

“We are introducing new tools on our platform like credit and supply chain finance. We will also enter the North India market and use funds for hirings,”

Shruti, founder of ApnaKlub

ApnaKlub, founded by Manish Kumar and Shruti, links India’s merchants to various consumer items and brands through its network of digitally connected wholesale partners.

In conjunction with non-banking financing companies, the company has developed a new supply chain finance platform (NBFCs). The names of the NBFC partners were not revealed by the startup.

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