Apple launches new products in a much-awaited ‘Spring loaded’ event

SaaS Article -Apple launches new products in a much-awaited 'Spring loaded' event(source: SaaS Industry)
At a Glance

Apple, in a Spring Loaded event, launched some of its new offerings in the market. This launch included not just new entrants, but Apple also revamped some of their already existing products. This one-hour-long event was live-streamed on Apple’s website. The event started at 10:30 p.m. IST, and it was also live telecasted on the company’s official Youtube channel.

Some of the products that were launched are AirTag, new iMacs, new iPad Pros. Other revamped products include redesigned Podcast app, Apple Card, Purple iPhone 12, Next-gen Apple TV 4K. 


Apple has officially launched an add-on for tracing daily items such as keys, wallets, and bags using the same “Find My” app that you use to locate your various Apple devices when you lose them.

Apple is calling them “AirTag” and says they’ll be available on April 30 for $29 each or $99 for a four-pack. They’ll have user-replaceable batteries but no built-in attachment loop.

There is a built-in speaker in each AirTag to aid in the recovery of misplaced objects.

New iMacs

Apple has launched a range of iMacs that will run on their M1 chip. These new iMacs will be available in multiple colors. 

It is built with Apple’s fast M1 chipset, which was first introduced in its laptops last year. The monitor is a 24-inch “4.5K” display. A 1080p FaceTime camera will be included with these latest iMacs. $1,299 gets you an 8-core CPU/7-core GPU configuration, while $1,499 gets you an 8-core CPU/8-core GPU configuration.

Pre-orders begin on April 20 and will ship in late May. 

New iPad Pros

The iPad Pro will also be running on the M1 chip. Apple claims that this change improves efficiency by 50% over the previous iPad Pro. 

A GPU with eight cores and a CPU with eight cores. The 11-inch version will cost $799, while the 12.9-inch version will cost $1,099. 5G will now be available on cellular models. The USB-C port supports Thunderbolt and USB 4. 

According to Apple, the 12.9-inch model will have a “Liquid Retina XDR” display with 1,000 nits of full-screen brightness and 1,600 nits of peak brightness. During FaceTime calls, Apple’s “Center Stage” feature will hold your face in the center of the frame even if you move around the room. 

The new iPad pros will have a built-in storage of up to 2 TB and 16 GB of RAM.

Podcast App

Apple has said that now users can avail themselves of new subscription plans in the podcast app. Instead of subscribing to individual podcasts, users can now use the monthly and yearly subscription plans. 

Apple Card

Apple said that there would be a change in the way Apple Card operates. Their new plan, “Apple Card Family,” allows you to share your card with someone over the age of 13 in your family, with spending caps that can be customized for each additional person. You’ll also be able to “co-own” an Apple card with another adult, allowing both owners to create credit at the same time.

Purple iPhone 12

This year, Apple did not announce any new iPhones but said that their already existing model iPhone 12 will be available in Purple. 

Next-gen Apple TV 4K 

Apple has confirmed a significant update to the Apple TV 4K, which was first released in 2017. 

Apple’s A12 Bionic chip is at the heart of this unit. The images can be calibrated with an iPhone. The calibration process can be started by placing the iPhone’s front-facing camera close to the TV, and Apple TV 4K can optimize its color and contrast performance.

The touchpad remote has been removed, and Apple has gone for a five-way clickpad with an iPod-style scroll wheel. There’s a Siri button on the edge.

The rates are $179 for a 32 GB model and $199 for 64 GB.

Also, Apple debuted a new trailer, at the event, for the second season of the hit show Ted Lasso, which runs on Apple TV+. The season comes out on July 23.

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