Adventr, an interactive streaming platform, has raised $5 million in seed funding

Adventr is a drag-and-drop SaaS platform for producing, viewing, and sharing interactive media. Users can interact with the videos via touch displays, mouse clicks, and even voice. Adventr patented “SmartListen,” a voice-controlled technology that allows media content to alter in the middle of a stream based on spoken commands. 

This technology might be used in ads, with viewers being able to say things like “purchase the green clothing.” Alternatively, if a creator developed a movie in Adventr, audience members might advise the characters what to do, such as telling the horror film star, “don’t go down that hallway!”

Adventr was a top-5 finalist in the Startup Battlefield at TechCrunch Disrupt this fall, only a year after its start. MSI Gaming, SK Interactive, AsiaNet News, and the New South Wales government are among the 8,000 consumers who have helped the company enhance its product in beta. These businesses may also get metrics about how people interact with their films, which provides them with another way to learn more about their customers.

Following Disrupt, Adventr secured $5 million in seed funding from Paladin Capital, Reinventure Capital, In/Visible Ventures, and EGOT winner John Legend, also Harris’ longtime collaborator and former college roommate.

“We saw a six-figure jump in revenue immediately following Disrupt, and to this day, we receive inbounds from people who see our pitch video online.”

Harris

Adventr intends to use the funds to continue expanding its workforce; at the Startup Battlefield, the company had only five employees. Former Vimeo General Manager Peter Gerard was recently hired as a product lead by the firm.

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