Marketing campaigns with a shoestring budget

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“A startup’s best marketing asset is its story.”

This is what Dominik Angerer says. He is the CEO and co-founder of Storyblok, a headless CMS that provides startups with long-term content marketing strategy. 


It’s tough enough to run a small company. It’s much more daunting to market the startup on a tight budget. However, without promotion, there is no way to get the message out or hope that the company can attract enough interest. Entrepreneurs are frightened by the prospect of having to expend more funds on a publicity plan when they have too many other projects to accomplish and invest in.

Angerer says that the most compelling content is created by combining the team’s experience and skills with the why and how of the product. His personal experience helped him arrive at this philosophy. 

This allows the companies to start telling their story about how and when they came to be. The why will continue to resonate with consumers and customers when the company begins to share this detail with as many people as possible and on their marketing and promotional materials, and their message will become more memorable. 

But, the first step is that companies must first establish an online presence before they can begin promoting themselves. People won’t pay attention to companies if they haven’t heard about them at least once. The best place to start is social media.

One of the more significant aspects of marketing campaigns is learning how to find the ideal customers and start interacting with them on the different social media sites available. YouTube, Facebook, Twitter, Pinterest, among others, are some of the best places to start. 

Since many people use smartphones, engaging with them on social media will not be difficult during the current age where almost everyone has at least one social media account.    

Conducting research will uncover crucial factors that will ensure the effectiveness of a marketing strategy. The company will not know who their target demographic is or how they’ll respond to the product or service until the company does a bit of background research. Furthermore, the company would be unable to comprehend what makes their target demographic tick and their interests.

Everybody in the company should contribute to the marketing campaign. It should be like a one-person job. Angerer says one person, preferably with marketing expertise, should coordinate, implement, and overall plan. Still, the whole team should create content and promote and oversee its delivery through various platforms. This not only increases the amount of content generated but also increases its diversity.

Finally comes content. It is the most powerful communications tool available. People want to pay attention to someone or something in the first place because of the substance. People enjoy reading rich content that is interesting, fun, and important, and the company can provide such content to the audience if it wants the best kind of exposure. Visual material, such as breathtaking photographs and incredible videos, can be used to attract customers. 

Furthermore, it is not enough to make great content; the company must also publish it daily. Consistency is what keeps viewers interested in the company’s content and improves their opinion of the company. The company may use social media to share its content or start its blog. The company will also boost its profile by guest blogging on well-known websites and blogs.

After all is said and done, the core of the effective marketing strategy is ‘Simple messages that were conveyed authentically,’ according to Angerer.

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