Welcome to SaaS Industry! Millions of readers visit our site each month in search of news, solutions, trends, new ideas and inspiration. We at SaaS Industry regularly publish posts from experts who can provide unique, different, and useful perspectives to our readers on news, SaaS trends, Vertical and Horizontal SaaS, SaaS Employee perspectives, and other areas of interest related to SaaS.

Our mission is to not just change the way SaaS Entrepreneurs, leaders and professionals consume SaaS content but also change the way the non-SaaS community consumes SaaS content.

So, let’s go!

Please submit your articles here

SaaS Industry Guidelines:

1. No interviews or quotes or product promotions

Contributor content that contains interviews or features of SaaS products and services are not accepted.

If you are with a SaaS company and you’re looking to write about your product features or a problem for which your firm offers a solution or about any area in which you have a vested interest, your story would qualify as a sponsored post rather than a contributor post. To speak to SaaSIndustry about sponsored post opportunities, please contact here.

2. The timeline to respond

We are excited to read your stories — please understand we cater to huge volumes of stories. After you submit a article/story, expect to wait for a week for it to be published.

3. The SaaS Industry Style Guide

Want your piece to be published even more quickly? Follow our SaaS Industry Style Guide before you write. Do follow it closely to enhance your chance of publishing it.

How to Write a SaaSIndustry Article:

Readers come to www.saasindustry.com to explore everything in the SaaS space. Our mission is to not just cater to the SaaS ecosystem but also help SaaS permeate into non-SaaS industries.

Will Be Great if Your Articles Cover The Following:

Think of a unique angle

After you have a topic in mind, it is helpful to research similar pieces to identify and cover angles. Also, go through articles that have been previously published on www.saasindustry.com, that way, you can understand how it has been covered—and how you can take a fresh approach. Think of it this way: www.saasindustry.com is having a conversation with our readers, the goal is to advance the conversation. Amplify the reach to where it has not created a difference before.

Structure your approach

As writers, you may tend to cover the whole gamut of a subject, but dig deeper than that, before you start writing! The most successful stories are well-structured and focused as it enables you to offer specific, substantial, and actionable advice to readers. For example, there are specific headlines that attracted a lot of readers: “Ways to spruce your SaaS careers”, “Marketing Campaigns with a Shoestring Budget”, “Making a mark in the Silicon Valley”, and ” Employee Incentives that matter to SaaS Professionals”

Be useful and relatable—with examples!

The most stories that created an impact in SaaS Industry offer information that readers can use now. Be practical. Be clear. Insights must be actionable, relatable, and more importantly engaging! Generic information is not useful. Theory is always better when it is accompanied with examples that highlight your point of view; with clarity in structure and thoughts that help readers appreciate the nuances in your story.

Things That Cannot Be Included in Your Story/Article:

Promotional content: Articles are a way to boost your credibility as a writer and an expert. They are not a place to promote products, people, firms, or services. Remember, our readers come to www.saasindustry.com for news, articles, advice, and tips on everything in the SaaS ecosystem.

Paid links or mentions: This is a grave violation of our standards. Compensation of any kind, given in exchange for an editorial coverage, will result in your complete deactivation from our portfolio of contributors.

Unacknowledged financial relationships: We completely discourage you from writing about anything or anyone you have a social or a financial relationship with. There may be cases in which mentioning products or businesses is valuable to the article; in such cases, check with your editor. If approved, the relationship must be disclosed in the piece that you submit.

Profiles or quotes from non-household names of SaaS entrepreneurs, products, experts, or businesses: We discourage you from quoting or mentioning non-household SaaS products or businesses that have no relevance to our readers. Unless the entrepreneur or business is well-known, and has a direct connection to the article, please refrain from mentioning it.

Previously published content: We do not accept articles that were previously published, even if a few changes were made to them. Please submit a new piece of writing.

Plagiarized Content: This is a grave violation of general editorial ethics and can result in deactivation of your account.

Unattributed quotes or information: Always acknowledge any information or quotes from other sources that you have included. For example, if you cite or quote something that someone said in the Wall Street Journal, attribution and hyperlink it.

Photos/ Images: We cannot publish photos/images we do not possess rights to. Therefore we request you to leave all imagery to us.

Our Editing and Approval Process:

Wait time: Due to the number of submissions we receive, you can expect to hear back from an editor within three business days, shortly after submission. Publication time can vary — expect one to two weeks. At times, your story may need to be revised before it is published, based on required edits. Questions concerning the same will have to be discussed with our editors.

Number of posts: We do not restrict contributor submissions. However, all stories must be relevant and actionable. You can write and submit at your own pace.

Communication: We highly appreciate writers who are open to feedback, discussions and take revisions seriously. All edits/ revisions will be provided in detail by our editors.

Rejections: We believe in helping writers work shine and scale; however, it is important that you must also maintain the editorial standards of www.saasindustry.com. SaaS Industry reserves the right to edit all content submitted for publication, including grammar, formatting, headlines, and length. SaaS Industry reserves the right to remove any links or content for any reason that might not be editorially sound, offensive, harmful, or overly promotional. SaaS Industry also reserves the right to reject content for any reason. Any deviation of our policies can result in removal from the platform at the editors’ discretion or removal of content.

Reposting: You can repost your story/article on your blog/website/social media platforms, five days after it gets published on SaaS Industry. Reposting requires a link back to the original article on www.saasindustry.com.

By submitting an article or story to SaaS Industry, you’ve agreed to let us use it—in part or in full—in our magazine, newsletter and/or on our website. With your submission, also include a short bio of 50 to 100 words about yourself and your publication history that we can publish along with your city and state.

Style Guide

Here is a list of our style preferences. Following these guidelines will cut down on the back and forth with your editor and will speed up the publishing process. For a clearer understanding of the type of content we’re looking for, please check our SaaS Industry Writer/Contributor Guidelines.

Audience overview

Stories written for SaaS Industry website/ magazine may either cater exclusively to the below mentioned stakeholders or may interest all Software-as-a-Service stakeholders and industry watchers (journalists, VCs, general public, investment bankers, portfolio managers, etc,.) on the whole.

Decison makers:
  • Founders
  • Investors/ Investment company executives/ analysts
  • C-group: CEO, CIO, CFO, CTO, CMO, CXO
Management:
  • Middle Management (Semi-executive):Stakeholders who run departments in a company
    • Technical
    • HR
    • Strategic
  • Frontline Managers:Stakeholders who run teams/ projects within a particular department
    • Supervisors, team leaders, line managers, and project managers
Employees:

Direct stakeholders executing day-to-day operations and vision and mission of the company.

It is important to have a clear idea of who the article is intended for when you write.

Content Rules

Content Body

Follow the inverted pyramid structure

  • Introduction –  Most newsworthy information should be in the first paragraph. Follow the 5Ws and 1H (Who, What, When, Where, Why, and How) report writing principle.
  • Body – Go into the details of the story. Expand the H and Ws you mentioned in your story introduction
  • Tail – Background history/ Conclusion/ Takeaway. Depends on content type

➤ Use your judgement.
➤ Break rules if needed. Not always.

Title and subheadings – Best Practices:
  • Cover atleast 3-4 W’s (Who, What, When, Where, Why)
  • Try not to reveal the crux of the story. Try to induce curiosity using your title.
  • Be creative, but not at the expense of SEO for website titles.
  • NO clickbaits.
  • Keep it within 60-70 characters
  • Take time to write the title. No matter how well written the article is, if the audience don’t like the title, they might skip reading your story.
  • Write title relevant to subject: Misleading titles affect SaaS Industry’s credibility.
  • Practice writing title in active voice. News is present and not the past even when reporting death. Example: Legendary singer S.P. Balasubramanyam dies aged xx in Chennai.
  • Follow SEO best practices. Keep yourself updated with the latest trends and incorporate it into the title/news.
  • Use key phrases as subheadings. It helps with SEO.
  • Use Answer thePublic for research on question type keyphrases.
  • Subheadings should not have periods.
Article Length

In general, when it comes to content length, we do not want stories to be over 2,500 words. However, there are rare exceptions. The goal is to be as informative as possible without losing the reader’s interest

General content guideline
  • It is SaaS Industry. Not Saas Industry or Saas industry.
  • Use American English.
  • Refer Merriam-Webster English (American) dictionary when in doubt.
  • The first usage of acronyms should always be expanded.You can use the abbreviations in subsequent sentences. Exceptions can be made if the acronyms are in popular usage. Example: AIDS, NGO, etc.
  • Never use ampersands (&) in place of ‘and’. Use ampersands only when they are part of a company. Example: Procter & Gamble, Johnson & Johnson.
  • Use only one space between sentences and after colons.
  • Official spellings of personality names, government, country, state, region, province, etc., must be used
  • Use the abbreviated form of a title without explanation only if there is no chance of any misunderstanding. Example: UN, NATO, US
  • Any entity like government, company, team is followed by ‘has’ and not have.
  • Do not use salutations. Example: Mr, Mrs, Ms
  • Do not use foreign titles. Example: Monsieur, Herr
  • Other language words must be in italics.
  • Avoid cliches. Do not use a metaphor, simile or other figure of speech that are commonly used
  • KISS – Keep it short and simple. Do not over complicate writing. Do not use a longer word where a shorter word would suffice.
  • Do not use foreign phrases, scientific words or jargon in place of everyday English equivalents that could be understood by the layman.
  • Watch out for over usage of ‘the’ and ‘that’. Avoid repeated usages wherever possible.
  • If it is possible to cut out a word, always cut it out.
  • Self edit. Do not wait for the editors to kill your sentences. Do it yourself.
  • Finally, ask yourself – Do you like reading what you have written? – If yes, you have written a story worth publishing
Names and designations
  • Do not use ‘Dr’ title for PhDs. The Dr is only for medical practitioners.
  • Job titles and company name should precede the name of the person.
  • It is ‘the CEO of Zoho, Sridhar Vembu’. Not ‘CEO, Zoho, Sridhar Vembu’. It can be shortened to Zoho CEO, Sridhar Vembu is certain use cases. But stick to CEO of Zoho as a formal way to address/quote/ or introduce a person.
  • Always capitalize government designations like Ministers, Chief Secretaries, Member of Parliament, Senators, etc.
  • Don’t capitalize corporate designations like chairman, managing directors except when in abbreviated form like CMD or CEO or COO.
  • To avoid confusion, use ; to separate different people with different job titles in a single sentence. Example: CEO of Zoho, Sridhar Vembu; Infosys chairman, N.R Narayana Murthy; CEO of Microsoft, Satya Nadella and CEO of Alphabet, Sundar Pichai attended the meeting hosted by the Prime Minister of India.
  • Use period (.) between initials in a person’s name. Use space after initials to separate from the name. For example: Infosys chairman, N.R Narayana Murthy.
  • Do not use period for abbreviations.
  • Use single inverted commas around nicknames.
Company names
  • Use the official spelling of all companies as mentioned in their company website.
  • Double check with the editorial team before using trademark names.
  • Be aware of company name vs product name changes and their evolution chronology. Example: Google’s parent company is now Alphabet. Facebook has now rebranded itself as Meta.
Photos
  • Provide high quality images and mention source link.
  • If it is your own click, please mention it to us for proper accreditation.
  • Do not use copyrighted images without obtaining permission
  • Provide photo caption for images. Photo captions of people must have designations and the names of the people present in it.
  • Do not use ‘here’ in photo captions. Always mention the place/location where the photo was taken.
  • Always mention the date the photo was taken.
Internal Links
  • Add internal links to other relevant SaaS Industry stories wherever necessary.
  • Hyperlink the relevant phrase/word in your article while linking it to a single story already published in www.saasindustry.com. Do not use CTAs like ‘Click here’ for internal linking.
  • If a particular section of your story requires background reading of two or more stories published on www.saasindustry.com, add them as separate links in the format mention below:
    Related stories:
    Title 1{link1}
    Title 2{link2}
  • Related stories should be between paragraphs and not immediately after a subheading.
External Links
  • Please cite only reputable publications as opposed to blogs.
  • You can link the story/article to your own blog a maximum of one time, but SaaS Industry reserves the editorial discretion to remove it if the placement feels self-promotional.
  • While citing statistics, add a link to the original study, not another article that cites it.
  • If you are quoting someone, link to the original source if it is not you. For example, “In an interview with the Wall Street Journal, Elon Musk said, “…”
Numbers
  • Avoid starting sentences/ titles with numbers.
  • Use words for single-figure numbers and digits for anything above nine (i.e eight, nine, 10, 11).
  • Follow the same rule for eighth, ninth, 10th, 11th, 12th.
  • Exception to this rule: Abbreviated units of measurement (ex: 3kg) and with percentages (ex: 4%). Use numbers always in these cases.
  • Crore, lakh, million and billion are spelled out, and always singular (five million people, 10 billion grains of sand, $5 million). For headlines, go with SEO.
  • For currency, we use: Rs 5, $5; Rs 60, $60; Rs 30 lakh, $3 million; Rs 50 crore $500 million.
  • Euro is always 5 million euros and yen is always 5 million yen.
  • For foreign currencies other than $, £, Rs: Spell it out at the beginning of the story and later use abbreviations/symbols in the story. Abbreviations to be used after first reference are: SFr (Swiss francs); HK$ (Hong Kong dollars); A$ (Australian dollars).
  • The Euro is always euro and Yen is always yen. Example: Japan’s Nayaka loses 40 trillion yen in single day of trade.
  • Format dates according to the following example: March 6, 2022.
  • Decades are written 1970s, 1980s, with no apostrophe before the s.
  • Use apostrophe at the start of a date if you omit the century – eg: Microsoft fueled the software boom of the ’90s.
  • Use capitals for century when using it with a number: 21st Century.
  • Use lower case while using century without numbers. Ex: All humans will become cyborgs by the end of this century.
  • Always use hyphens while writing age: 10-year-old company, eight-month-old startup.
General Do’s and don’ts
  • Truth: Report only facts and fact check what you write. Do not spread misinformation.
  • Objectivity: Stories should be unbiased. Present different sides if there are multiple sides to a story. If it is time sensitive, publish one-person’s view first and the other person’s view as a different story and add internal links to both stories.
  • Independence: Do not be influenced by promotional materials, PR executives and external influences.
  • Plagiarism: Do not copy and paste. Paraphrase wherever necessary while taking ideas for your stories from other online sources/publications/blogs.
  • Give due credits while quoting from exclusive reports from other publications.
  • Do not copy from paywall content of other publications.
Tenses
  • In news articles, the meta description and first paragraph must be in active voice or present tense. The rest of the story could be in the past tense, unless specifically referencing ongoing or future events.
  • In the body, whatever tense you are using, ensure consistency. If you start in the past tense, continue in the past tense. Avoid the following:
    • Wrong way: Zoho founder, Sridhar Vembu announced (past tense) plans to enter the political arena and says (present tense) he will consider running against Finance Minister P.T.R Palanivel Thiagarajan in Madurai.
    • Correct way: Zoho founder, Sridhar Vembu announced (past tense) plans to enter the political arena and said (past tense) that he will consider running against Finance Minister P.T.R Palanivel Thiagarajan in Madurai.
Editing Assistance
  • Your article/story might be rejected if it has excessive grammar and spelling mistakes, or if the writing is not up to standards prescribed at www.saasindustry.com.
  • It is always good to have someone proofread your article/story before submitting.
  • Reach out to us if you have any doubts at any stage of the writing process. We are happy to help.

Submit a Press Release

PR firms, SaaS Companies, entrepreneurs or if you are someone working in the marketing/PR domain— submit a detailed PR document here

Please note that all documents should be shared as a Word document. Brief pitches may be submitted in the body of the e-mail. The editorial team will get in touch with you before it is published.

Magazine Contributor/ Writer Guidelines

Welcome to SaaS Industry! SaaSIndustry Mag is a monthly edition with readers subscribed for the same. SaaSIndustry Mag provides unique, different, and useful perspectives to our readers based on the Mag Issue. Please refer to the SaaSIndustry Media Kit for more details pertaining to the Mag Calendar.
Our mission is to not just change the way SaaS entrepreneurs, leaders and professionals consume SaaS content, but also change the way the non-SaaS community consumes it.

So, let’s go!

We are currently OPEN to submissions. These will be considered for our upcoming issue.

Please submit your articles here

Editorial Guidelines:

Please check SaaS Industry Editorial Guidelines for more details

Style Guide:

For more details please check SaaS Industry Style Guide

Length:

Article submission length: under 3000 words.

We may consider slightly longer articles if they are exceptional—but we tend to reject submissions that do not adhere to our guidelines.

Format:

Please submit your work via email in Microsoft Word (.docx) format. Kindly use a common, readable font size.

Simultaneous Submissions:

We would really appreciate being informed if you have submitted the same work elsewhere and if it is picked up by another publication.

Multiple Submissions:

We do not believe in restricting the number of articles you would like to write and contribute. This is subjected to the approval of the editorial team.

Re-submissions:

Due to the enormous number of submissions we receive, we cannot accept re-submissions/re-writes unless specifically requested by the editors.

Previously Published Work:

We do not consider and publish work that has appeared in other publications.

Writer Bio:

Along with your submission, also include a short, 60 to 120 word bio about yourself and your publication history.

Communication:

We highly appreciate writers who are open to feedback, discussions and take revisions seriously. All edits/ revisions will be provided in detail by our editors.

Rejections:

We believe in helping writers’ work shine and scale. However, it is important that you also maintain the editorial standards of www.saasindustry.com. SaaS Industry reserves the right to edit all content submitted for publication, including grammar, formatting, headlines, and length. SaaS Industry reserves the right to remove any links or content for any reason that might not be editorially sound, offensive, harmful, or overly promotional. SaaS Industry also reserves the right to reject content for any reason. Any deviation from our policies can result in your removal from the platform at the editors’ discretion, or removal of content.

Response Time:

We aim to make a decision within two weeks of receiving your article, but, due to the enormous submissions we receive, we will be unable to respond to all the writers. If you have not received a response within four weeks, please know that we read your article carefully but decided it wasn’t a fit for our current issue. Kindly do not expect a positive response if you are not adhering to the guidelines specified.

Publication with SaaS Industry also provides you the opportunity to feature and promote your work to the SaaS community. We will also provide a link to your blog/website or to the online retailer where your books are for sale. Each of our contributors/writers will receive a complimentary ebook copy of the issue they feature in.

Submit a Sponsored Post

If you are with a SaaS company and you’re looking to write about your product features or a problem for which your firm offers solutions, or about any area pertaining to your firm— your story would qualify as a sponsored post. To speak to SaaS Industry about sponsored post opportunities, please contact here